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The InformationWeek Business Technology Network is a powerful network of leading brands that provide professional business technology buyers with the information, perspective and tools they need to make optimal decisions for their businesses – from defining and framing business technology objectives to the evaluation and recommendation of solutions. Read More
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Blog
Content in the Nucleus of Your Demand Gen Strategy
If you are a marketing professional in the business technology category, there is no doubt in my mind that you have been forced to learn the best practices for capturing leads to fill your sales channel. And if you have not, well, then I would recommend you start doctoring up your resume for a new gig and post it, because odds are the demands of your profession are passing you by, and you’ll probably get canned. But I digress, the point of this blog is to lay down some of the thinking that is in fact working to capture high quality leads—the trick, my friends, is having powerful content. Read More
Security Buyer Mindset: Be Bear Aware!
Over the 4th of July holiday, I vacationed to Grand Teton National Park in Wyoming. Breathtaking? Yes. Dangerous? You betcha. Read More
Get People Downloading Your Content Now
One of the core tenets of effective web marketing is to place your offer contextually where your best prospects do their homework and conduct business. Read More
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New Research: Emerging Media Applications
Understanding Emerging Media Usage, Consumption and Marketing Best Practices
Check out our latest research study focused on key user 
trends in emerging media. This comprehensive report includes in-depth data on usage and consumption among business technology audiences and provides marketers with best practices for leveraging blogs, video, rss and social networks to engage and activate business technology decision makers. Read More
Latest News
Tomorrow’s CIO Looking Very Much Like Today’s CEO, InformationWeek Research Finds
New research finds emerging challenges abound for Tomorrow’s CIO: Mastering Business Processes, Creating Customer Value and Experience Outside of IT Read More
Current State of the Economy Triggers CIOs to Reshape Their Strategies, InformationWeek Research Survey Finds
IT Budgets are Feeling Pressure but Not All IT Projects are Being Put on Hold, InformationWeek Feature Story Uncovers What Some CIOs are Doing to Stay Competitive
Upload Your Marketing Assets To The New TechWeb Digital Libary
Upload your content to the next generation of the TechWeb Digital Library, one of the largest and most comprehensive multimedia research tools for business technology decision makers. All who produce noteworthy business technology content are invited to upload their digital assets, free of charge, to populate the already content-rich library. Upload your white papers today. Read More
Tech Marketing Smarts
Does Online Advertising Really Work?
Still wondering how effective your online advertising is and how to boost or measure your results. MeidaPost’s Media Metrics blog provides some great insight and best practices for your online media buy. You have to register to get access, but the post by Josh Chasin can be found here. Read More
Just the Facts
IT FACTS:: Here is a site that is full of IT statistics on everything from Internet usage to music to semiconductors. It is hard to tell who the publisher is, but check it out and see if you can find the data you need.
MarketingSherpa Business Technology Marketing Presentation 2008
Marketing Sherpa has just made available the presentation, MP3 file and transcript of the June 17, 2008 event that provided a high level overview of the annual Business Technology Marketing Benchmark Guide. Read More
