Blog
Bad IT Means a Bad CEO
My colleague Bob Evans, SVP and Managing Director of InformationWeek’s Global CIO, posted an insightful blog after seeing CEO of HP Mark Hurd talk about the relationship between CEO and IT. In marketing circles, we discuss this all the time – how to be relevant to your audience and constituents. We thoughtful it was an invaluable reminder for all of us marketers. By the way, Bob can be reached at bevans@techweb.com if you have more questions about this topic or what is on the minds of CIOs. Read More
Welcome
Powerful editorial brands. High value audiences. One way to engage!
The InformationWeek Business Technology Network is a powerful network of leading brands that provide professional business technology buyers with the information, perspective and tools they need to make optimal decisions for their businesses – from defining and framing business technology objectives to the evaluation and recommendation of solutions. Read More
Featured Event: InformationWeek Global CIO Chat - Cloud Computing
Bob Evans, SVP and Director of InformationWeek Global CIO
Join Bob Evans, Director, InformationWeek Global CIO as he discusses the Top Trends in Cloud Computing. This call is designed specifically for Tech Marketers!
- November 12th, 1pm EST
- Register Now
A recent InformationWeek Analytics report shows that more than 50% of IT respondents are either currently using or considering cloud computing – a clear indicator of corporate embracing of the cloud for the enterprise.
Hear about:
- Anatomy of the Cloud: Of the million different definitions of cloud computing, which does InformationWeek use and why. What are the key technologies behind the cloud – and what are the other must-have pieces other than the cloud service itself? What’s does the cloud ecosystem look like?
- Cloud players: Who’s doing what and why?
- Cloud strategies: What are the different approaches, and which are gaining momentum and which are dropping out?
- Cloud successes: Which vendors are doing it right? Which CIOs and user companies are implementing cloud successfully?
Register today and uncover how you can best market the cloud to CIOs.
Interviews: IT Executives and the Role of Magazines
At the 2009 InformationWeek 500 Conference, where attendees, speakers and sponsors experience the optimal mix of content and networking, InformationWeek conducted several in-depth interviews with some of the most innovative users of business technology to find out the value of a print magazine in the digital era.
Download PDF: IT-Execs-On-Magazines
Video Research
Part of the Tech Marketing::Best Practices Research Series
How to Maximize the Use of Video Programming in Your B2B Marketing and Sales Process
Bringing Your Ideas, Content and Company to Life
TechWeb has just completed research that shows videos are one of the best formats technology marketers can use to educate their customers, even outpacing blogging and social networking.
- 72% percent of U.S. Web users watch clips online, and use among professional IT buyers is even higher:
- 82% watch work-related videos
The ability to show and tell sets video apart from any other delivery vehicle available today. Read More
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and so much more. Resources from around the web, information on upcoming events and perspective on the market….Sign up today!
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Tech Marketing Smarts
Case Study: The Value of Print
Customer References
White Paper Syndication Options
Got WhitePapers? Distribute to Buyers for Free!
Upload your assets to the TechWeb Digital Library and reach over 13.3 Million* active business technology buyers as they are researching new technology and solutions.
Go to techweb.com/upload and add your marketing assets. Read More
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