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Your Marketing ADD Fix: That Smaller Budget
In my last entry (Bull’s Butt or Bull’s Eye), I discussed how not only focusing on the wrong activities, but also performing them in a redundant manner, was the best way to become redundant (and easily replaceable). When business is bustling and budgets grow, we typically experience “marketing attention deficit disorder” — not having enough time to focus on all the activities we’re taking on. So, now is an opportune moment to make some fixes for the better. I got some good examples when I discussed the environment with another marketer dealing with similar challenges. Read More
Welcome
Powerful editorial brands. High value audiences. One way to engage!
The InformationWeek Business Technology Network is a powerful network of leading brands that provide professional business technology buyers with the information, perspective and tools they need to make optimal decisions for their businesses – from defining and framing business technology objectives to the evaluation and recommendation of solutions. Read More
Featured Research: Video
Part of the Tech Marketing::Best Practices Research Series
How to Maximize the Use of Video Programming in Your B2B Marketing and Sales Process
Bringing Your Ideas, Content and Company to Life
TechWeb has just completed research that shows videos are one of the best formats technology marketers can use to educate their customers, even outpacing blogging and social networking.
- 72% percent of U.S. Web users watch clips online, and use among professional IT buyers is even higher:
- 82% watch work-related videos
The ability to show and tell sets video apart from any other delivery vehicle available today. Read More
InformationWeek Global CIO Monthly Chats: 6/25/09
Get to know your CIO target …Conference calls on the most coveted target in IT: CIOs. Hosted by Bob Evans.
NOW AVAILABLE: The podcast of the May 13th on the InformationWeek Global CIO Next Practices Research is now available and include both the audio & powerpoint presenation. We have also made the presenatation available for download, InformationWeek_Global_CIO_June_Chat_CIO50, as a reference tool.
Gadget Give-a-Way
Gadget Give-a-Way:: Monthly Contest
July 2009 - Enter Now!
Another great reason for checking in, a chance to win the coolest gadgets in the market. This month, enter to win an iPod Touch.
Millions of songs. Thousands of games. Countless hours of fun.
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Go to techweb.com/upload and add your marketing assets. Read More
Latest News
Congratulations to our April Gadget Give-a-Way Winner!
Joyce Bartlett, Director of Marketing at Digital Reef, is enjoying her new Garmin nuvi GPS navigator as our April Gadget Give-a-Way winner. Read More TechWeb and Qwest Launch Biz Resource Center
ByteandSwitch.com Evolves To Meet Pressing Information Needs of IT Storage Professionals Dealing With Massive Data Growth Rates
Expanded Editorial Portfolio Provides Analysis and Best Practices for Storage IT Professionals Facing Rapidly Changing Storage Needs as a Result of IT Governance and Regulatory Compliance Combined and Revolutionary Technology Advancements Read More
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