When marketing to the IT professional one of first and foremost steps is knowing your audience and their purchasing habits. Personal messaging in your marketing materials has been shown time and time again to draw more people into your sales funnel and increase ROI. This benefit is not only limited to B2C marketing either—personal messaging in B2B marketing has been shown to provide many benefits as well. Use the IT buyer stats below to help understand the IT professional's pain points, and better form your personal messaging.
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