Will “Green” Messaging Work?

Check out a recent study, “GreenFactor”, conducted by Strategic Oxygen, GCI Group and Cohn & Wolfe.  The study is based on an online survey of more than 3,500 global IT decision-makers that was conducted in Q1.

Some key findings include:

  • More than 70% of respondents would increase their preference for “green” IT with proven ROI.
  • Almost 60% of respondents would expect to pay a premium for “green” IT products
  • No single enterprise IT brand is perceived as a clear “green” leader globally.

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This entry was posted on Wednesday, June 25th, 2008 at 4:45 pm and is filed under Tech Marketing Smarts. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.