Create Your Next Customer

One of the core tenets of effective web marketing is to place your offer contextually where your best prospects do their homework and conduct business.  It sounds so obvious, but we as tech marketers are spending tens/hundreds of thousands of $$ building elaborate sites to try and get prospects to engage with our solutions.  It makes so much more sense to be where your audience is already actively researching and searching for information to figure out their options.

Following this core tenet, I want to give you a heads up on a no-brainer marketing move to get your high value white papers, webcasts, case studies and presentations downloaded by IT decision makers.  Shameless Plug Alert — Last week we launched a next generation version of our TechWeb Digital Library and the site is experiencing rapid growth in downloads and traffic, and getting big buzz amongst the IT community.   We developed the library after repeatedly hearing from IT decision makers about the lack of an online searchable knowledge base to research their options, develop their short lists, and make smart buying decisions.

Vendors, business technology professionals, analyst firms and all who produce noteworthy business technology content are invited to upload their digital assets, free of charge, to populate our already content-rich library.  To upload your digital content and participatie in the library, you can go to http://www.techweb.com/upload.    Our new state-of-the-art library provides registered users with access to tens of thousands of whitepapers, case studies, webcasts, video programming and podcasts from diverse industry sources.  The TechWeb Digital Library also exclusively provides access to presentations (see what Tim O’Reilly says about Web 2.0 or what Rob Carter, CIO of Fed-Ex sees in the next generation of collaboration technologies) from leading industry events such as Interop, Black Hat and Web 2.0.

So what’s in it for you.  As a technology marketer, the TechWeb Digital Library is a powerful platform for visibility of your white papers, case studies, webcasts and video.  You can get started by posting your digital assets in the library.  There is no cost to post and give buyers access to download your content.   If you want to capture the name and contact of the TechWeb members downloading your content, we can create high-value, lead-generation programs (this part is a paid service).  Utilizing contextual linking and the ability for members to search across specific tech categories, industries and content types, we will deliver prospective leads that are actively looking for the solutions that your company provides.

So go check it out, start uploading, share your content and let us know how we can improve the library.

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This entry was posted on Wednesday, July 9th, 2008 at 11:04 am and is filed under Marketing Best Practices for Maximizing B2B Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.