MarketingSherpa Business Technology Marketing Presentation 2008

Marketing Sherpa has just made available the presentation, MP3 file and transcript of the June 17, 2008 event that provided a high level overview of the annual Business Technology Marketing Benchmark Guide.  The presentation is full of great graphs and stats on what your peers are experiencing in our marketplace and how the audience is reacting.

TechWeb participated in the Business Content Survey portion of the full report. This extensive survey, fielded to TechWeb’s readership looks at how 880 tech buyers use webinars and white papers as well as ho media usage is changing.  You can purchase the full report from Marketing Sherpa with a 10% discount that is available in the summary presentation!

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This entry was posted on Wednesday, July 9th, 2008 at 1:32 pm and is filed under Tech Marketing Smarts, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.