Security Buyer Mindset: Be Bear Aware!
Over the 4th of July holiday, I vacationed to Grand Teton National Park in Wyoming. Breathtaking? Yes. Dangerous? You betcha.
While heading out on a fly-fishing expedition I encountered not one, but two, grizzly bears. These are the type of bears that will rip your guts out and eat ‘em just for pleasure. And speaking of creatures that take pleasure in handing-out pain, have you ever been swarmed by a thousand blood-thirsty mosquitoes? Not fun. But, alas, the grizzly bears stayed at a safe distance and the mosquitoes were adequately handled of by the gentle summer breeze. That said, I learned a valuable lesson here. It’s all about being prepared for the rough Wyoming high country prior to encounters.
To wit, with some education and preparedness, it is actually a very safe place venture. In fact, by conducting a calculated assessment of the dangers prior to embarking into the wild, I was able to comfortably hike miles and miles of trails with my daughter on my back. I carried her in one of the fancy hiking/baby backpacks and never felt the slightest bit of unease.
Bear spray stayed close to my hands at all times. Deep woods insect repellent, applied in all the right places, so as not to cause deet toxicity, battled the bugs. Should a bear attack, I was prepared to avoid or limit the potential danger. Make noise; play dead; etc. (not in that order of course). The Center for Wildlife Information is a great resource. Knowing when and what do in certain situations offers a layer of security. Sure, you’re still at risk, but at least you can bolster the odds in your favor. Be ‘Bear Aware” as they say.
The same line of thinking can be said for Information Security. According to the 2008 InformationWeek Strategic Security Study, 95% of companies will see their security technology budgets hold steady or increase this year. Then why, you may ask, do security breaches, data theft, phishing attacks and hacks still plague businesses? It all goes back the same thing… preparedness! 21% of companies never conduct risk assessments, and of those that do, just one in five imposes the rigor of using a specialized external auditor.
These, and many other facts, came to life in InformationWeek’s Information Security Survey. For 11 years in a row now, these survey results have helped numerous readers and marketers navigate the wild world of security. As technology marketers, we must understand the mindset of our customers when preparing our messaging. This study will help you do just that.
Learn how to educate the market. Learn what tools to use. Learn what resonates. Learn security priorities. In doing so, you will increase your brand perception, build a relationship with your audience, and drive engagement with your marketing collateral – whether you’re simply building a whitepaper or embarking on the greatest social media venture since Habbo.
If you want to be prepared to enter wild and dangerous marketing terrain, get prepared. Be Security Aware. Check out our research.
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