Virtual Event Research

Part of the Tech Marketing::Best Practices Research Series

Using Virtual Event Platforms To Create Demand

Virtual events have burst onto the scene as an important tool for IT buyers. New InformationWeek Business Technology Network research shows that IT buyers are using virtual events to gather information in order to make smart buying choices.

And the enthusiasm has carried over to the tech marketing community–virtual events provide a cost-efficient way to generate prospects, deliver executive’s keynotes to demonstrate thought leadership and showcase new product intros and demos.

  • IT buyers are attending about 1 virtual event per quarter
  • 82% consider virtual events a valuable source to learn about new technologies
  • 64% believe virtual events are valuable to obtain information for a technology purchase
  • 93%  find the events they attend to be valuable for their professional role
  • 52% attended a virtual event while it was live
  • 43% attended a virtual event ‘on demand’

Download the full report for all of the stats, best practices and ways to maximize virtual event effectiveness.

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This entry was posted on Thursday, October 2nd, 2008 at 12:12 pm and is filed under Market Research. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.