Create Your Next Customer

Don’t be alarmed if you can’t decide whether mid-roll is better than pre-roll (the former happens after you turn 30), or if lower-third overlays are a good thing (better than a layover in Dallas, I’m sure), because – and I don’t want to name names here, but I have no choice – nobody’s figured out the right way to make money on web TV.

Last week our TechWebTV crew attended and filmed the aptly-named Contentonomics conference right outside of Hollywood, in the quaint Luxe Hotel, luxuriously located behind the Sunset Blvd overpass of the 405 Freeway (no, as it turns out, the FAA apparently wouldn’t suspend the constant thrum of helicopter flyover for our filming).

One peculiarly interesting set of money-making ideas arose from all of the clutter and head-scratching, and it came from an unexpected old media play: The Charlie Rose show. In 2005, the Charlie Rose show took some 7,000 tapes of shows it started filming in 1991 and digitized them into online archives. It reminded me of all of the efforts magazine people went through in the 1990s: merely digitizing print content and simply putting it online.

As good as the Charlie Rose Show is, it’s often difficult to find the time to watch an hour long broadcast, especially online. As Mark Cuban quipped to us in a recent interview: The only reason someone’s going to watch TV on a laptop in their bedroom is if they’re trying to hook up.  Uh, yeah.

But, as Web Strategist Matt Rutherford said, putting the content online was merely the beginning.

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This entry was posted on Friday, October 24th, 2008 at 3:21 pm and is filed under Marketing Best Practices for Maximizing B2B Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.