Press Releases: Transforming Announcements Into Engagement

Posted by on December 7, 2011

PR and marketing professionals who embrace the press-releases for-lead-gen model will be able to demonstrate targeted, tangible success with almost unlimited potential for their clients.

Based on interviews with PR and marketing professionals, this white paper from UBM’s¬†PR Newswire¬†explores many issues surrounding the growing trend of using press releases to drive demand generation, including:

  • Why analytics and brand content are inextricably linked with successful lead generation programs
  • How PR feeds lead generation and demonstrates true value
  • How to make news by developing and promoting original content
  • Using press release content in social media
  • What PR professionals are doing to quantify return on releases

Download this white paper today and start transforming your announcements into customer engagements.

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