PR and marketing professionals who embrace the press-releases for-lead-gen model will be able to demonstrate targeted, tangible success with almost unlimited potential for their clients.
Based on interviews with PR and marketing professionals, this white paper from UBM’s PR Newswire explores many issues surrounding the growing trend of using press releases to drive demand generation, including:
Why analytics and brand content are inextricably linked with successful lead generation programs
How PR feeds lead generation and demonstrates true value
How to make news by developing and promoting original content
Using press release content in social media
What PR professionals are doing to quantify return on releases
Download this white paper today and start transforming your announcements into customer engagements.