Leading Brand Steadfast On Its Commitment To Business Sustainability In 2012
UBM TechWeb’s InformationWeek has donated more than 100,000 trees to American Forests since 2009, as part of its long-term green strategy. InformationWeek’s sustainability strategy to offset its carbon footprint has resulted in a total of 112,358 trees donated since it first announced its green program in 2009. In 2011, InformationWeek donated 70,000 trees to American Forests’ Global Releaf program, which focuses on the restoration of forest ecosystems in deforested areas across the country and around the world. InformationWeek’s focus on reforestation, combined with its diverse portfolio of digital-only magazines, sets InformationWeek as a leader among technology media brands positively compensating for its impact on the environment.
Last year, InformationWeek and its family of leading business technology brands published more than 85 digital-only issues with more than 315,000 user-initiated downloads of those issues. InformationWeek donates a tree on behalf of the first few thousand readers to download its digital issues – a strategy InformationWeek plans to continue in 2012.
“It’s more than just being ‘green’ – business sustainability means that InformationWeek has a long-term philosophy when it comes to making business decisions, whether they involve attracting, retaining and motivating the best employees; serving customers; or protecting the environment,” said Ed Grossman, EVP, InformationWeek Business Technology Network. “I am extremely pleased with the outcome of our sustainability strategy, and especially pleased with the donations we’ve made to help drive the protection and expansion of America’s forests.”
American Forests is the only national conservation organization exclusively dedicated to protecting and restoring forest ecosystems. Over the last 20 years, American Forests has planted nearly 40 million trees through more than 600 projects across the United States and abroad, resulting in cleaner air and drinking water, restored habitat for wildlife and fish, and the removal of millions of tons of carbon dioxide from the atmosphere. Because of the vital role forests and trees play in the health of communities and the planet, American Forests plans to plant an additional 25-30 million trees over the next five years.
“Thriving forests are essential to life on Earth,” said Scott Steen, American Forests’ CEO. “Through our work with partners like InformationWeek, we are able to restore forest ecosystems, protect wildlife habitat, advocate for sound environmental policy and spotlight the importance of trees in our towns and cities. We look forward to a continued partnership with InformationWeek as we work together to create a healthier planet.”