Providing detailed, current information that speaks to your prospects’ pain points is crucial when building the long-term relationships that lead to technology purchases. In fact, tech vendors are particularly well positioned to advise prospects on how to solve their technology problems because they can draw from their experience with dozens or hundreds of implementations (or more) across their customer base.
Yet many vendors squander this opportunity by failing to provide the kind of content potential buyers need, according to new UBM Tech research. Based on survey of 240 business technology decision makers conducted in March 2012, the new research sheds light on what prospects want—and what they don’t—when it comes to vendor content.
Think you’ll find the data very interesting. Download the research brief now — and let us at CreateYourNextCustomer.com know what you think!