Speakers: Mitch Wagner, Editor-in-Chief, Internet Evolution
Frank Eliason, Senior Vice President of Social Media, Citibank
Customers have always talked about brands, good and bad. In past generations, they sat around the kitchen table and discussed purchases and finances. Now, social media gives brands an opportunity to pour themselves a cup of coffee, sit down at the table, and become part of the conversation. In this Internet Evolution webinar, find out:
- How brands can use the oceans of information generated by hundreds of millions of customers talking on social media
- How companies can lead the conversation and influence it
- What to do with the information gleaned from customer voices about products, services and brands
Hear from Frank Eliason, SVP of Social Media at Citi on tapping into the power of listening to customers on social media.