Social Media @Work 2013

Posted by on January 15, 2013

Research Report: Social Media & Tech Marketing How Tech Buyers Are Using Social Media — And Using the 4 “Cs” To Get The Most Out Of Your Social Media Effort

What’s Inside…

Social Media is omnipresent, changing the way we communicate, and shaping how we live, play and – NOW – work.’s latest Social Media @Work research report takes a deep dive into the role social media plays in the business technology market, including:

  • Business Technology professionals’ social media perception, preferences, usage and actions taken
  • Technology Marketer’s social media plans, preferences, budgets and expectations
  • Social media best practices – the 4 C’s of social media

Our research reveals that social media is gaining credibility:  42% say that social media is “productive” — an increase from 36% two years ago. And the percentage who describe it as “fun” has decreased by 6 points.

We found that social media is not only engrained into the workflow of business technology decision makers; social media drives and influences technology purchasing. 92% of our respondents have taken one or more actions as a result of using social media.  Two-thirds tech professionals say that they have used social networking sites to obtain information for a technology purchase.

Business technology pros are not the only ones taking social media seriously.  Tech marketers have doubled their social media presence over the last two year and are using social to create a community and engage in dialogue with prospects and customers.

With limited resources available, what are the most effective strategies to engage with business technology pros through social media? Download the full report today.

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