Top Tech Marketing Objectives: 2012 vs. 2013

Posted by on March 13, 2013

SUMMARY: In this week’s chart, we see the shifts in technology marketing objectives from 2012 to 2013.

It’s evident that Demand Generation, Increased Revenue and Branding/Awareness  will continue to be the top three priorities for technology marketers. However, it is important to note that in 2013, Demand Generation and Branding objectives dipped slightly in favor of more sales-oriented objectives of Lead Nurturing, Increased Revenue and Increased ROI.

Q: What were your top marketing objectives in 2012? What do you anticipate will be your top objectives in 2013? (please select three)


Source: 2013 Technology Marketing Priorities Research Report