Modern Storytelling: Interactive Infographics

Posted by on September 1, 2015

When you think about your content marketing strategy, you should be sure to make infographics a key part of the mix for educating prospects in a visually pleasing manner. Infographics are growing in popularity as marketers look to create content that is easy to consume and share.

But if you want to crank it up a notch (or three), consider a more modern way of storytelling through interactive infographics.  Much more exciting than “flat” infographics, this interactive content allows viewers to scroll through multiple points of engagement. That means you can tell a deeper story without making the reader work too hard. They’re lively and engaging.

the aswerCheck out this interactive infographic, which is based on HTML5, and was built for the UBM’s All Analytics community. “It is dynamic, entertaining and educational. It engages the viewer as they watch to see what information will pop up next,” says Jim Connolly, editor of All Analytics. “We are thrilled with the traffic that this graphic has drawn so far, and we are experimenting with new ways to attract even more attention through social media.”

This interactive format could also be used in email marketing campaigns, newsletters, etc.

As with any type of infographic, however, it’s important to choose your data and talking points carefully. Script it to tell a story from beginning to end, and supplement that with an attractive design that draws the audience in and helps them make sense of the information.  As one IT pro told us, “A good infographic combines art and information.”

While infographics can be used at any stage of the buyer’s cycle, they’re particularly potent when used to create awareness of a technology trend, to display market research, or for solution comparisons when prospects are in the consideration phase.