9 Reasons to Step Up Your B2B Event Marketing Game

Posted by on May 16, 2016

5.16.16B2B event marketing can be costly, but marketers carve out a large portion of their annual budgets to events because they can bring some of the best ROI. Exhibiting or sponsoring an event entails much more than just buying a booth and showing up at the event, however. If you are going to market your business at an event, we recommend using a holistic approach that requires defined strategies pre-event, onsite and post-event. UBM produces dozens of shows each year and we’ve seen that this is the best way to bolster your ROI. See below to learn what your marketing peers are doing at events, plus stats about tech event attendees to help you get the most out of your next event!


Sources (in order):

  1. Live Marketing
  2. WebDAM
  3. POP Research
  4. FreemanXP & Event Marketing Institute
  5. HubSpot
  6. EMI & Mosaic
  7. Live Marketing
  8. POP Research
  9. POP Research