Our friends at Content Marketing Institute created a great infographic to help marketers with their SEO efforts. SEO (search engine optimization) is the art, the method, the strategy – or strategies – for driving traffic to a website, webpage or other digital property by getting that object to appear higher in search engine results. I, for one, find that optimizing content for search can be a big challenge. As this infographic illustrates, it can even feel like a game of Clue: a process of trial and error, where you may encounter a lot of false starts and dead ends before finding the right path to success.
Fortunately, there are strategic ways to plan and manage your SEO efforts. Following the 10 steps outlined in our SEO Clues infographic will make it easier to solve the mysteries of search-driven content discovery and identify the best options for your business.