In a competitive world with a knowledgeable and demanding audience, vendors have to stand out and show how their solutions can solve IT problems. So what makes an IT buyer choose your brand over a competitor’s?
Our Content Connects and 2017 Tech Event Marketing Insights surveys of IT buyers show that offering content around an event can make a big difference in building a relationship with your prospects and customers. This infographic, created in collaboration with MarketingProfs, illustrates how vendors can get on the shortlist.
Content Connects research report identifies the range of content formats that inform IT buyers and explains how and when they are used throughout the IT buying cycle.
The third annual Tech Event Marketing Insights Report studies the behavior and preferences of technology professionals around industry events – before, during, and after an event.