Technology executives overwhelmingly agree their greatest struggle is managing the rapid growth of data and the resulting strain it is placing on their budgets. The sooner business lines get involved in addressing their looming storage crisis, the better. Read more.
Fast Company made a bold statement: every brand should be on Instagram. As a PR professional I've always counseled my clients that it's not worth joining every social channel just to say you're on there. However, I'm interested to hear what your thoughts are on Instagram as well as other mobile marketing platforms. Read more.
Buffer's article about maximizing click-rates provides one of the most extensive lists of headline formulas (yes - formulas) I've seen. I won't list all of the awesome ideas the blog post shared (I encourage you to check them out as you have time), but below you'll find a few of my favorites. Read more.
UBM Tech Create and PR Newswire are proud to be co-sponsors at Content Marketing World 2014: The one event in the world where you can find all the best and brightest content marketing rock stars, together, at the same time. CMWorld returns to Cleveland, Ohio September 8-11, 2014. Read more.
How do you grab your prospects attention and maintain it from their first tentative inquiries all the way through their ultimate buying decision? Follow these guidelines to develop content that resonates with prospects whether they're just researching, narrowing down their options, or are justifying a purchase decision. Read more.
The good news is that IT pros expect their budgets to increase in 2015. The bad news is that they don't expect to get much staffing help as they manage an influx of new technology. Read more.
The Silicon 60 Report is the electronic industry's preeminent research into the top, privately-held startups and companies active in the market. There is a lot of turnover on the list this year, with over one-third of the companies that appeared in the last ranking dropping out this year - see who made the cut! Read more.
The social network companies can make (and have made) significant changes to their platforms, increasing and decreasing visibility for brands seemingly at the drop of a hat. Here are four ways brands can safeguard their online visibility and social network traction. Read more.
UBM Tech unveiled the "The CIO State of Mind – How to Successfully Engage with CIOs" research report. The report shows why tech marketers need a balanced, integrated paid, owned and earned media strategy that reaches CIOs and senior IT executives. Read more.