Building a High Performance Marketing Team

Posted by on May 16, 2011

The marketing department plays a vital role in promoting the mission and success of an organization. When joining a new company or taking on a new leadership position, it’s critical to quickly assess the marketing team you’ve inherited to determine what level of change and rebuilding may be required to ensure functional success. Read more.

When Does Lead Nurturing Stop? 5 Keys to Keep Prospects Engaged

Posted by on April 20, 2011

Recently, an Eloqua client approached me with question that burns in the brains of more than a few marketers. “When do you know to stop nurturing a prospect?” My response: “They’ll tell you. But, as marketers, it’s our job to fuel the conversation.” In this age of unprecedented access to information, your buyer now dictates […] Read more.

Final Post – Q & A Series with Tony Uphoff: Tech Market Outlook

Posted by on April 11, 2011

In this final post of the series,  UBM TechWeb CEO Tony Uphoff offers advice to tech marketers to face the upcoming challenges and opportunities.  What advice do you have for marketers for 2011? Tony Uphoff, CEO, UBM TechWeb Marketers need to have a maniacal focus on the fundamentals and re-address their value propositions. They need […] Read more.

Part 9 – Q & A Series with Tony Uphoff: Tech Market Outlook

Posted by on April 8, 2011 sits down with UBM TechWeb CEO Tony Uphoff to discuss changes and innovations from publishers in 2011.  Q:  What changes and innovations do you expect from publishers in 2011? The core of this question reflects one of the biggest changes we think you will see. Frankly we feel that the concept of a “publisher” is […] Read more.

Dodd-Frank “Cheat Sheet” Released by InformationWeek Financial Services

Posted by on March 28, 2011

The 40-page Dodd-Frank Cheat Sheet provides financial professionals with an easy-to-read synopsis of the nearly 1,000-page legislation. New York – March 28, 2011 – InformationWeek Financial Services, the leading media outlet focused on helping senior executives in banking, capital markets and insurance navigate the fast-changing world of financial services IT, has released the industry’s first […] Read more.

InformationWeek Healthcare Announces The 2011 “Healthcare CIO 25”

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Identifies The Leading IT Decision Makers In The Healthcare Industry San Francisco – March 28 , 2011 – InformationWeek Healthcare, the leading media brand focused on helping healthcare technology professionals define next-gen IT based medical care, announces the first-ever Healthcare CIO 25, a compilation of the executives leading the digital transformation of the healthcare industry. […] Read more.

InformationWeek Government Announces The 2011 “Government CIO 50”

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Identifies The Leading IT Decision Makers In Federal, State and Local Government San Francisco – March 7 , 2011 – InformationWeek Government, the leading media brand focused on helping public sector IT professionals apply new technologies for more efficient and effective government, announces this year’s Government CIO 50, a list of the top fifty technology […] Read more.