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The marketing department plays a vital role in promoting the mission and success of an organization. When joining a new company or taking on a new leadership position, it’s critical to quickly assess the marketing team you’ve inherited to determine what level of change and rebuilding may be required to ensure functional success. Read more.
Recently, an Eloqua client approached me with question that burns in the brains of more than a few marketers. “When do you know to stop nurturing a prospect?” My response: “They’ll tell you. But, as marketers, it’s our job to fuel the conversation.” In this age of unprecedented access to information, your buyer now dictates […] Read more.
In this final post of the series, UBM TechWeb CEO Tony Uphoff offers advice to tech marketers to face the upcoming challenges and opportunities. What advice do you have for marketers for 2011? Tony Uphoff, CEO, UBM TechWeb Marketers need to have a maniacal focus on the fundamentals and re-address their value propositions. They need […] Read more.
CreateYourNextCustomer.com sits down with UBM TechWeb CEO Tony Uphoff to discuss changes and innovations from publishers in 2011. Q: What changes and innovations do you expect from publishers in 2011? The core of this question reflects one of the biggest changes we think you will see. Frankly we feel that the concept of a “publisher” is […] Read more.
Watch the five part series: 2011 Mega Trends to Watch for Tech Marketers Read more.
The 40-page Dodd-Frank Cheat Sheet provides financial professionals with an easy-to-read synopsis of the nearly 1,000-page legislation. New York – March 28, 2011 – InformationWeek Financial Services, the leading media outlet focused on helping senior executives in banking, capital markets and insurance navigate the fast-changing world of financial services IT, has released the industry’s first […] Read more.
Identifies The Leading IT Decision Makers In The Healthcare Industry San Francisco – March 28 , 2011 – InformationWeek Healthcare, the leading media brand focused on helping healthcare technology professionals define next-gen IT based medical care, announces the first-ever Healthcare CIO 25, a compilation of the executives leading the digital transformation of the healthcare industry. […] Read more.
Identifies The Leading IT Decision Makers In Federal, State and Local Government San Francisco – March 7 , 2011 – InformationWeek Government, the leading media brand focused on helping public sector IT professionals apply new technologies for more efficient and effective government, announces this year’s Government CIO 50, a list of the top fifty technology […] Read more.