When it comes to content marketing, there are metrics that prove your current content’s value and metrics that inform your future content’s strategy. This reference guide outlines the numbers marketers should be watching and reporting. Read more.
Our audiences are rapidly adopting new technology, and marketing pros must be ready. Luckily, there are things we can do now that will prepare us for an influx of new tools—even if we aren’t ready to host our next press conference or media interview via hologram. Read more.
As marketing has been transformed by the digital revolution, so has the role of the Chief Marketing Officer. Here are four skills a CMO must employ if they want to succeed. Read more.
PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices. Read more.
When it comes to any kind of communications, your organization’s target audience is the beginning and end of it all. Your Alpha and Omega. However, when’s the last time you thought about who your audience really is? Take the time to revisit how you define your target audiences. This primer can get you started. Read more.
When a trade show approaches, the volume of press releases — without fail — skyrockets the day before the show and crashes back down as the event nears its end. The following four tips will help you find a time that will ensure your press release skips the long lines and stands out from the crowd. Read more.
Owned digital channels are invaluable, serving as a destination for people wanting to learn about your business. But to reach beyond your sphere of influence you have to leverage channels you don’t own and don’t have full control of. Read more.
Our understanding of analogies develops in early childhood. They help us build upon what we already know by offering a bridge to the next new idea. For marketers and other storytellers who may feel stuck on a particular piece of content, they are an incredibly useful tool. Read more.
When you’re blogging day in and day out, it’s easy to lose focus. You may wake up one day to realize your content marketing’s failed to connect with your audience. Here’s how to take stock and identify opportunities for growth. Read more.