Trade shows are meccas of newsworthy announcements because they provide the perfect launching pad to reveal new products, offer thought leadership from industry experts, and validate industry trends with awards. How do you craft an announcement that capitalizes on the newsworthiness of an event without being buried by it? Read more.
Although SlideShare has been around for nearly ten years, marketers are only beginning to tap the true potential of this powerful lead gen tool. Similar to YouTube, the platform’s native audience is the tip of the iceberg in terms of potential views. Read more.
With all of the changes and its ubiquitous nature, some critics claim blogging is dying. We disagree, of course. Blogging retains – and continues to expand on – its value. Read more.
This post will dissect how the headline for a press release can drive readership and engagement if done correctly. This insights apply to all outbound content marketing so read ahead for a few tips to get you started writing headlines with impact. Read more.
When well crafted, a slide deck can help speakers tell a story that inspires their audience. However, the all-too-common response to yet another PowerPoint presentation is a sea of dull-eyed stares. In the first post of this Making Your (Power)Point series, I’ll review my six-step process to creating a presentation that truly caters to your audience. Read more.
These are a summary of the themes and ideas that resonated during Content2Conversion. The first of four themes is that the buyer's journey is never linear which means that marketers need to enable buyers to back-up, skip, drop-out and re-enter the process. Read more.
Now, more than ever, you have the ability to refine your brand monitoring strategies to extract the specific information internal stakeholders need to make critical business decisions. While sophisticated brand monitoring strategies may require more time and investment, the benefits far outweigh the opportunity cost. Read more.
In order to meet new audience demands, there has been a rise of content marketing and brand journalism as desired parts of a marketing strategy. Both are involved with creating content that audiences find interesting and useful, but does that mean they are one in the same? Read more.
PR and marketing pros must create content with the evolving behavioral patterns of their audiences in mind. Investing in cutting-edge platforms and tools can help differentiate your brand’s message and provide actionable insights for future campaigns. Read more.
The news release has evolved greatly over the last 20 years since the advent of the online world. These tips and guidelines are designed to help you reach the various audiences or personas that are important to your brand, from media to bloggers to the end consumer. Read more.