When well crafted, a slide deck can help speakers tell a story that inspires their audience. However, the all-too-common response to yet another PowerPoint presentation is a sea of dull-eyed stares. In the first post of this Making Your (Power)Point series, I’ll review my six-step process to creating a presentation that truly caters to your audience. Read more.
These are a summary of the themes and ideas that resonated during Content2Conversion. The first of four themes is that the buyer's journey is never linear which means that marketers need to enable buyers to back-up, skip, drop-out and re-enter the process. Read more.
Now, more than ever, you have the ability to refine your brand monitoring strategies to extract the specific information internal stakeholders need to make critical business decisions. While sophisticated brand monitoring strategies may require more time and investment, the benefits far outweigh the opportunity cost. Read more.
In order to meet new audience demands, there has been a rise of content marketing and brand journalism as desired parts of a marketing strategy. Both are involved with creating content that audiences find interesting and useful, but does that mean they are one in the same? Read more.
PR and marketing pros must create content with the evolving behavioral patterns of their audiences in mind. Investing in cutting-edge platforms and tools can help differentiate your brand’s message and provide actionable insights for future campaigns. Read more.
The news release has evolved greatly over the last 20 years since the advent of the online world. These tips and guidelines are designed to help you reach the various audiences or personas that are important to your brand, from media to bloggers to the end consumer. Read more.
Conversations between communicators and designers can be a bit frustrating. You either don’t have a clear idea of what you want the visual to look like. Or, maybe you know exactly what you want, but are having trouble getting that result. Let’s break down a couple of typical conversations that happen during the design process, and how you can help avoid the disconnect. Read more.
It’s no secret that creating and using long form content is contextual – and the investment should be channel and audience specific. For the right audience, and the right outlet, long form content can return dividends. But what about when it just isn’t the right format for your audience? Read more.
Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Here are tips to help brands uncover the stories within their business that connect to customers. Read more.
For those of us finalizing our strategic communications plans, we have inspiration in the form of predictions and trends to watch, sourced from PR and marketing thought leaders at a recent roundtable. Read more.