Beyond PR

Beyond PR is a compendium of voices from across PR Newswire’s worldwide organization. We’ll be talking about a wide variety of communications topics, focusing primarily (but not solely!) on public relations, investor relations, social media, SEO, content marketing and corporate social responsibility.  Your feedback and comments are welcome.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world.

The Best Time to Send Your Trade Show Press Release

Posted by on October 5, 2015

When a trade show approaches, the volume of press releases — without fail — skyrockets the day before the show and crashes back down as the event nears its end. The following four tips will help you find a time that will ensure your press release skips the long lines and stands out from the crowd. Read more.

Using Analogies in Your Content Marketing is Like…

Posted by on August 17, 2015

Our understanding of analogies develops in early childhood. They help us build upon what we already know by offering a bridge to the next new idea. For marketers and other storytellers who may feel stuck on a particular piece of content, they are an incredibly useful tool. Read more.