Hilary Jansen

Assistant Marketing Manager

Hilary Jansen is the Assistant Marketing Manager for UBM’s technology event and online brands including InformationWeek, Interop, Network Computing, Cloud Connect, InformationWeek Conference, Enterprise Connect, No Jitter, Tower & Small Cell Summit, HDI Conference, and FUSION.

In her role, she works across a variety of B2B marketing functions; content marketing, product management, sales enablement, demand generation, media partnerships, and social media marketing. She is the Content Marketing Manager of CreateYourNextCustomer.com, an online resource for technology marketing best practices and insights. She works with her team and numerous contributors across the country to develop 250+ pieces of original content per year, such as research reports, white papers, blog posts, infographics, slide shows, and video.

Hilary graduated from Johns Hopkins University with a BA in Writing Seminars.

New Year, New Tests!

Posted by on December 11, 2015

Hopefully during the year and through your marketing endeavors, you did testing. It’s scary to start something new – who knows how it will work, right? Email testing is a great way to start testing the way you do things in your marketing campaign. Read more.

2015 Strategic Security Survey

Posted by on October 21, 2015

15% of the 435 respondents to our InformationWeek/Dark Reading 2015 Strategic Security Survey suffered a targeted breach or compromise. Learn about the high costs of these breaches in the full report. Read more.