It’s about 6.7 to 7 times cheaper to keep a customer than it is to get a new one and yet we’re still chasing new customers. Read more.
Mastering Facebook ad targeting is often difficult for B2B tech marketers. You know your audience is using the platform, but how do you find them? Read more.
Interop ITX to debut at the MGM Grand Las Vegas in May 2017. The new General Manager, Meghan Reilly, and Review Board to build enhanced Conference program. Read more.
There were more than five tech marketing insights that came up throughout the '5 Keys To B2B Content Marketing Success' webinar. Here are my top Q&As. Read more.
To succeed at B2B tech marketing, you’ve got to build your brand through an integrated approach that’s built around the marketing trifecta: content, media, and events. Read more.
All Analytics, the community for data management, business intelligence and analytics, was created to support the advancement of the analytics discipline. Read more.
The first standalone event will take place November 2016. There will be an expanded focus on games, entertainment, brand experience, and innovation after sold out inaugural event at GDC. Read more.
The winning content marketing program was for an integrated, multimedia program for CA Technologies. Learn more about UBM's content marketing services. Read more.
Integration of complementary businesses will provide the most robust and well-resourced content marketing events and products in the industry. Read more.