B2B marketers say white papers are the most effective digital content tactic for generating leads. We have 3 checklists to ensure yours get shared. Read more.
The idea of personalization in business to business marketing is often seen as a dead end. But it doesn't have to be! Here are four simple and effective ways to craft personalized marketing messages. Read more.
Hopefully during the year and through your marketing endeavors, you did testing. It’s scary to start something new – who knows how it will work, right? Email testing is a great way to start testing the way you do things in your marketing campaign. Read more.
Along with a summary of the webinar content, some of the questions that arose during the Q&A have been answered here. Learn what content works best to target the IT buying committee and more! Read more.
15% of the 435 respondents to our InformationWeek/Dark Reading 2015 Strategic Security Survey suffered a targeted breach or compromise. Learn about the high costs of these breaches in the full report. Read more.
The InformationWeek team is thrilled to welcome two new members who bring extensive knowledge of the enterprise tech industry. They are experts in b2b tech media, and are adept at creating web content that engages and informs our readers. They're joining our top-notch team of experienced editors who interact daily with our community of IT professionals. Read more.
Tips tech vendors can use to influence the purchase process. Based off “The Mind of the IT Pro: How The Tech Buy Goes Down” research report and webinar insights. Read more.
UBM Tech released the "The Mind of the IT Pro: How The Tech Buy Goes Down" research report. The report provides insight into modern day IT professionals, their organizations, the collaborative IT purchase process and successful vendor engagement. The webinar "How The Tech Buy Goes Down" will take place Tuesday, October 6, 2015. Read more.
We believe that it’s never too late to refresh your marketing strategy. Meet with our experts at ITSMA's annual marketing conference on how you can address your marketing challenges and be more effective with your content marketing. Read more.