The 2017 marketing skills matrix compares the importance of various skills to marketing and how they vary significantly from market to market. See the top ranking skills in B2B and compare. Read more.
Research report studies the content consumption habits of technology professionals and explains how and when content is used throughout the IT buying cycle. Read more.
Post-event marketing activities really matter if you want to maximize all the effort your organization has put in to ensure a solid ROI. Read more.
B2B marketers continue to churn out content in their efforts to capitalize on content marketing. Learn how to focus on quality over quantity and speed. Read more.
It’s about 6.7 to 7 times cheaper to keep a customer than it is to get a new one and yet we’re still chasing new customers. Read more.
Mastering Facebook ad targeting is often difficult for B2B tech marketers. You know your audience is using the platform, but how do you find them? Read more.
Interop ITX to debut at the MGM Grand Las Vegas in May 2017. The new General Manager, Meghan Reilly, and Review Board to build enhanced Conference program. Read more.
There were more than five tech marketing insights that came up throughout the '5 Keys To B2B Content Marketing Success' webinar. Here are my top Q&As. Read more.
To succeed at B2B tech marketing, you’ve got to build your brand through an integrated approach that’s built around the marketing trifecta: content, media, and events. Read more.