Sponsoring industry events can go a long way in helping to achieve your marketing goals. Our experts take a look at some of the best practices to observe in order to ensure maximum ROI across your integrated industry event activities. Read more.
The Tech Library is home to more than 15,000 white papers, case studies, research reports, webinars, videos and other content assets from our technology partners. The new design incorporates updated navigation tools and more opportunities for users to interact with fellow business technology professionals and share top content. Read more.
The Best of Interop awards program celebrates the unique solutions advancing business technology. Within each segment, Interop credits award recipients with making the most significant impact on the IT industry. Read more.
UBM Tech's InformationWeek released its annual InformationWeek Elite 100 ranking of the most innovative US-based users of business technology. The rankings and research results were announced Tuesday evening during the annual InformationWeek Conference. Read more.
Meeting new people and potential clients face to face is one of the best forms of marketing there is. But it's up to the exhibitors to make sure a booth is a worthwhile investment. Here are some of our top do's and don't when exhibiting at a live event from UBM. Read more.
Tue, Mar 17, 2015 11:00 AM - 12:00 PM PDT. What better place than the premier independent networking conference to learn about the realities of technology’s hottest subjects? Whether you want to understand and be able to speak to the latest technology changes and trends, or want a glimpse of the future, this webinar will delve into technologies that are driving IT decision makers and impacting IT projects. Read more.
The Cyber Security Crash Course is a new, one-day event offered in conjunction with Interop Las Vegas. It's designed to help IT and security professionals quickly get caught up on the latest threats and defenses in all areas of cyber defense. Read more.
According to a recent research study conducted by TrackMaven, here is a look at the 'most popular' and 'most effective' days and times to post your marketing content. As with anything, it's important that you do your own testing to figure out which days and time work best for your audience. Read more.
The results from our third annual technology marketing priorities survey show that trade shows and events, and content creation are the most successful marketing tactics. Download the research to learn about tech marketing priorities, challenges, budgets, and much more! Read more.