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From overeager marketing to the need for differentiation, vendors often overstate a product's capabilities. Vendors and buyers alike need to be more honest with each other -- and themselves. Read more.
CIO Jonathan Feldman shares how marketing pros and the technologists who support them are killing IT buyers with irrelevancy and no opt-in. Quit it, or risk the black hole. Read more.
Data security risks, privacy concerns, big data, and innovation. These were among the hot topics at last week's NRF Big Show 2015 in New York. It's the biggest show in retail, but these are priorities that suppliers, manufacturers, distributors, and service firms should consider as well. Read more.
UBM Tech's InformationWeek announced the return of the InformationWeek Conference, the exclusive business technology leadership event hosted alongside Interop Las Vegas. For the first time, Interop and InformationWeek will co-present the IT Hero award to promote leadership and service within the tech community. Managers are encouraged to nominate individuals who demonstrate the ability to collaborate and adapt in a changing technology landscape. Read more.
The provocateurs at IDC last week had their headline-grabber: By 2020, chief digital officers (CDOs) will "supplant" 60% of CIOs at global companies. Here's my prediction: By 2020, chief digital officers will be yesterday's fad, joining the ranks of chief innovation, learning, and culture officers. Read more.
IT professionals have been portrayed in advertising campaigns for a few decades now. Yet ad agencies keep getting it wrong, so wrong. Business-to-business ads, such as those from computer companies for enterprise buyers, generally do better on this score, as you'd expect. But not always. Read more.
They say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services -- and, more important, powering innovation. Read the full report here! Read more.
Google finds that testing whether websites support HTTPS, among its many ranking signals, improves the relevancy of its search results. As a consequence, any website concerned about where it ranks in search result lists -- which means most websites -- will want to implement HTTPS support if it hasn't already. Read more.
88% of executives and digital strategists indicated that their company is undergoing a formal digital transformation effort this year, according to the report. But only one quarter said they mapped out the digital customer journey and have a clear understanding of new digital touch points. Read more.
Facebook drove nearly one-quarter of all Web traffic in June while other social networks experienced significant drops, says new report. Read more.