It is unfortunate how rarely IT and Marketing compare notes, learn from each other, and make common cause. So let's spend some time interrogating these similarities. Read more.
In an indicator that smartphones are becoming consumers' top platform when it comes to daily activities, search giant Google announced more of its searches take place on mobile devices than on computers in 10 different countries, including the US. Read more.
Competition and cloud delivery haven't done enough to improve enterprise apps. Here are three areas where enterprise apps need to improve, and what software buyers can do to make that happen. Read more.
Each year, InformationWeek releases our list of the Elite 100, a select group of companies that are business-IT innovators. In the process, we survey these top-of-the-class companies on how they address important IT issues such as tech spending, organizational priorities, and strategy. Our 2015 Elite 100 list of business-IT innovators gets its big reveal at this year's InformationWeek Conference, April 27 - 28, in Las Vegas. Read more.
Businesses that want to prep Millennials to make these business decisions should arm them with the data and analytical insight they need to inform their choices. They should also foster a culture of collaboration, which Millennials will crave when it comes time to make important judgment calls. The ability to work with members of their team, employees across the organization, and vendors will be critical when it comes time to make B2B purchases. Read more.
From overeager marketing to the need for differentiation, vendors often overstate a product's capabilities. Vendors and buyers alike need to be more honest with each other -- and themselves. Read more.
CIO Jonathan Feldman shares how marketing pros and the technologists who support them are killing IT buyers with irrelevancy and no opt-in. Quit it, or risk the black hole. Read more.
Data security risks, privacy concerns, big data, and innovation. These were among the hot topics at last week's NRF Big Show 2015 in New York. It's the biggest show in retail, but these are priorities that suppliers, manufacturers, distributors, and service firms should consider as well. Read more.
UBM Tech's InformationWeek announced the return of the InformationWeek Conference, the exclusive business technology leadership event hosted alongside Interop Las Vegas. For the first time, Interop and InformationWeek will co-present the IT Hero award to promote leadership and service within the tech community. Managers are encouraged to nominate individuals who demonstrate the ability to collaborate and adapt in a changing technology landscape. Read more.