Clorox CIO shares how a strong relationship with the marketing department can put tech professionals in the front seat when it comes to improving consumer experiences. Read more.
"The industry is moving from insight to foresight." It's time for marketers to develop content that shows how you can predict performance. Read more.
CIOs today must keep the lights on, but also transform the business to meet the demands of real-time customer requirements. How do they stay productive? What secrets keep them ahead of the game? 8 insights marketers need to reach them at the right time and place! Read more.
InformationWeek recently interviewed three vendor executives who spend their professional lives building and sustaining business-oriented user groups. Here's what we learned about this symbiotic relationship. Read more.
In the modern enterprise, chief information security officers need a broad mandate over security and risk management across all operational silos, not just the datacenter. Read more.
Marketers everywhere should rejoice that new, sophisticated designs are coming to PowerPoint. With Designer and Morph, Microsoft PowerPoint users now have expanded and simplified design options to give their presentations a more polished and cinematic effect. Read more.
We make our homes in communities limited by geography. But social media allows us to choose to live in communities of interest and communities of practice -- I challenge you, IT leader. Will this be the year that you get social? Read more.
It is unfortunate how rarely IT and Marketing compare notes, learn from each other, and make common cause. So let's spend some time interrogating these similarities. Read more.
In an indicator that smartphones are becoming consumers' top platform when it comes to daily activities, search giant Google announced more of its searches take place on mobile devices than on computers in 10 different countries, including the US. Read more.