With social media dominating communications outreach for businesses, IT departments need to focus on how to engage Millennial consumers. Read more.
Security professionals and marketers should start treating social channels like dangerous security threats, and align strategies to fend against cyber attacks. Read more.
While interest in IoT technologies continues to rise among businesses, many organizations are still unsure how it will directly benefit the bottom line. However, the IT department and the CIO are helping to lead the way for those companies that are adopting the technology. Read more.
Advertisers have to produce content that people want, without attempting to dictate terms, or hindering the viewing experience. Read more.
In the past decade, the IT security industry has seen everyday changes that would seem like earthquakes in other industries. Read more.
Clorox CIO shares how a strong relationship with the marketing department can put tech professionals in the front seat when it comes to improving consumer experiences. Read more.
"The industry is moving from insight to foresight." It's time for marketers to develop content that shows how you can predict performance. Read more.
CIOs today must keep the lights on, but also transform the business to meet the demands of real-time customer requirements. How do they stay productive? What secrets keep them ahead of the game? 8 insights marketers need to reach them at the right time and place! Read more.
InformationWeek recently interviewed three vendor executives who spend their professional lives building and sustaining business-oriented user groups. Here's what we learned about this symbiotic relationship. Read more.