Mary Wallace

Mary Wallace is a modern marketer with the skills and ability to increase revenue and optimize campaign performance by leveraging technical, business, management, content, and marketing expertise.  With over 25 years of industry experience Mary has a diverse background in marketing, technology, media, consulting, and leadership that enables her to help clients implement solutions that produces optimal results. A leader in marketing automation and marketing technology, Mary provides thought leadership for a variety of publications.

Stop Scaring Off Readers With Weak Titles

Posted by on March 11, 2016

In the world of lead gen, subject lines will be the determining factor on how many people click on your white paper, research report or other asset. How can you make sure that your subject lines and other titles will generate interest instead of causing a potential lead to go on to something else? Read more.

7 Steps to Tradeshow Booth Nirvana

Posted by on March 3, 2016

If you’re in a 10x10 booth you have less than seven physical steps as an attendee walks by to catch their attention. This is even more critical if you’re at a large tradeshow and an attendee will only walk by your booth once. Here are 7 marketing tips to stand out. Read more.

Make Your Next Webinar ROCK

Posted by on December 1, 2015

Don’t waste your audience’s time by missing the communication mark. Instead, take the opportunity to add leads to the top of your funnel and escort others further along in their buying process by making your webinar ROCK. Read more.

4 Reasons Your Marketing Automation Solution Fails

Posted by on August 5, 2015

Marketing automation has been touted as the silver bullet for lead generation and pipeline management. It is the panacea for elevating the CMO to a seat at the board room table. Yet there are many cases when marketing automation doesn’t deliver on the promise. Here are four reasons why. Read more.