Monique Luttrell

Director of Marketing, Business Technology Media

Monique Luttrell is a tech savvy marketing director for UBM Tech’s Business Technology Media Group. In her role, Monique develops brand and product strategy, positioning and promotion for market leading brands such as Dark Reading, Dr. Dobb’s, Light Reading and Network Computing. She also leads and manages strategic direct marketing and media partnerships. Currently, she is leading the charge in the adoption of the company’s CRM systems with the goal of tracking and increasing marketing ROI.

Prior to being a marketing director, Monique served as InformationWeek’s marketing integration manager, assuming the role of liaison between sales and marketing, and later as sales intelligence manager, responsible for creation and analysis of sales metrics and reporting. Monique graduated from the University of Kansas with a BS in Communication Studies.

How Do You Measure The Success Of Your Content?

Posted by on September 11, 2014

Earlier this year, Contently surveyed over 300 marketers from both B2B and B2C companies and asked that very question. As expected, marketers are focused on quantitative results — from site traffic to social engagement to SQLs. But wait...more than 90 percent said that they are not very confident in the key content metrics they are using to measure business results. Well, now I'm confused. Read more.

The Pillars for Effective Face-to-Face IT Events

Posted by on May 13, 2014

UBM Tech conducted an online survey of nearly 600 business technology professionals who attend IT industry events to determine why they attend, and what their expectations are from vendors before, during, and post event. One of the key findings revealed that IT professionals attend an average of only 4 events annually to gather in-depth information on emerging technologies, network with their peers, and learn about new products and services to help them make smart decisions for their businesses. Read more.

UBM Tech Unveils the New Community-Driven Networking Computing

Posted by on April 24, 2014

Online Community for IT Architects Provides Forum for Technical Advice, Commentary and Discussions San Francisco, April 24, 2014 / PRNewswire / — UBM Tech today announced the new community-driven Network Computing (, an interactive platform for the IT infrastructure community to connect through moderated discussions, blogs and social media. Now complementing its real-world technical editorial […] Read more.

UBM Tech Unveils the New Dark Reading Information Security Community Site

Posted by on March 31, 2014

UBM Tech announces the new community-driven Dark Reading, the cyber security industry's top destination for news and insight. The redesigned site gives cyber security professionals an editorially-supported environment to connect with peers through moderated discussions, blogs and social media, giving the community equal share of voice with reporters and experts. Read more.