UBM's Dark Reading was named the top overall influencer and technology news source in Apollo Research's just released 'US CISO Influencer Report 2016'. Read more.
How can you check if your email (or landing page or any promo copy) is effective? Go through the checklist and I'll guarantee a major improvement. Read more.
No one is perfect and we can't always afford (or spare the time) for a copywriter to check all of our writing. There are some grammar mistakes I'm frequently guilty of making or rules I just plain can't remember; then there are others that make me cringe or discredit a piece of content immediately. Here are my top five. Read more.
This infographic provides highlights from Black Hat's attendee survey - covering top concerns, most time-consuming tasks, budget trends, and the fear of the Internet of Things. 460 top-level security experts were surveyed, including leading ethical hackers, IT security management, and technology developers. Read more.
There seems to be a lot of talk about introverts versus extroverts. As an introvert, I enjoy reading about tools that can help make large social situations more bearable, but what can we do to help make events more bearable enjoyable for other introverts? If you're planning an event, check out Dr. Cathy Key's tips for increasing participating and engagement from introverts. Read more.
The world of application development is undergoing a transformation. New platforms for server and client, new development tools, new languages, newfound status, and new deployment methodologies mean the already quick pace of change has gotten faster. Read more.
Join us for a 30-minute webinar where we’ll share the results of our new research study, "The Tech Buyer’s Perspective: From the Office to Events and Back." Our new research shares key data behind the value of an integrated marketing approach from the perspective of technology decision makers. Read more.
Earlier this year, Contently surveyed over 300 marketers from both B2B and B2C companies and asked that very question. As expected, marketers are focused on quantitative results — from site traffic to social engagement to SQLs. But wait...more than 90 percent said that they are not very confident in the key content metrics they are using to measure business results. Well, now I'm confused. Read more.
Earlier this year, UBM Tech surveyed 150 senior level IT executives – including CIOs, CTOs, EVPs, and VPs – to gain insight on top concerns and issues weighing on their minds. Our infographic shares some highlights from "The CIO State of Mind - How to Successfully Engage with CIOs" research. Read more.