Join us for a 30-minute webinar where we’ll share the results of our new research study, "The Tech Buyer’s Perspective: From the Office to Events and Back." Our new research shares key data behind the value of an integrated marketing approach from the perspective of technology decision makers. Read more.
Earlier this year, Contently surveyed over 300 marketers from both B2B and B2C companies and asked that very question. As expected, marketers are focused on quantitative results — from site traffic to social engagement to SQLs. But wait...more than 90 percent said that they are not very confident in the key content metrics they are using to measure business results. Well, now I'm confused. Read more.
Earlier this year, UBM Tech surveyed 150 senior level IT executives – including CIOs, CTOs, EVPs, and VPs – to gain insight on top concerns and issues weighing on their minds. Our infographic shares some highlights from "The CIO State of Mind - How to Successfully Engage with CIOs" research. Read more.
Our latest infographic shares results from the InformationWeek 2014 Strategic Security Survey. The infographic assesses the current state of security programs, where organizations are focusing their security efforts, and how IT is adapting to current threats and trends. Read more.
The 1,117 IT staffers and 889 IT managers with primary job function of application development continue to demand compensation solidly above that of the typical IT pro. Pay increases remain at about the rate of inflation. Download the full report to find out more about IT salary compensation trends from the perspective of those on the front lines - developers. Read more.
UBM Tech conducted an online survey of nearly 600 business technology professionals who attend IT industry events to determine why they attend, and what their expectations are from vendors before, during, and post event. One of the key findings revealed that IT professionals attend an average of only 4 events annually to gather in-depth information on emerging technologies, network with their peers, and learn about new products and services to help them make smart decisions for their businesses. Read more.
Online Community for IT Architects Provides Forum for Technical Advice, Commentary and Discussions San Francisco, April 24, 2014 / PRNewswire / — UBM Tech today announced the new community-driven Network Computing (networkcomputing.com), an interactive platform for the IT infrastructure community to connect through moderated discussions, blogs and social media. Now complementing its real-world technical editorial […] Read more.
Join UBM Tech event experts Brian Gillooly and Robyn Duda as they share new research on "Why Tech Events Fail or Succeed" during this 30-minute webinar. Register Now! Read more.
UBM Tech announces the new community-driven Dark Reading, the cyber security industry's top destination for news and insight. The redesigned site gives cyber security professionals an editorially-supported environment to connect with peers through moderated discussions, blogs and social media, giving the community equal share of voice with reporters and experts. Read more.
In this free webinar, The Buyer's Journey Is A Myth, UBM Tech's Jonathan Vlock will explain why and how your content marketing strategies should change. Learn how to use personas and content to better align marketing efforts with the realities of modern day purchasing - reserve your spot for this 30-minute webinar today! Read more.