Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. "Influencer marketing" is simply the new, fancy way to describe word-of-mouth -- and the spread of influence is directly measurable. So what are the elements that actually make up an influencer marketing program? Read more.
Last week, Google Senior Vice President, Engineering Vic Gundotra announced that 400 million Google users have now upgraded to Google+. Of those, 100 million are “monthly active users” on Google+. In other words, one-fourth of all users who make the upgrade become regular users of the service. The numbers still pale when compared to Facebook’s 955 million active user number, but Gundotra reminds us that Google+ launched from beta just 12 months ago. Read more.
Now that Twitter is a media company, building a walled garden around “its” content, it has two customers. The people who use the platform to share and read content (formerly known as “users,” but now better referred to as “the audience”), and the advertisers. And, like other media companies, it now needs to build another wall: a Chinese Wall between its advertising and editorial departments. Read more.
Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. What will this experience look like? That’s media company code for “we want to be able to deliver ads to all Twitter users,” no filters or mute buttons allowed, not lose them to a third-party platform. The more Twitter can keep users inside the walled garden of official Twitter apps, the more money it can make. Read more.
Business to business organizations worldwide lag far behind consumer marketers when it comes to monitoring, tracking and engaging with customers on social media platforms, according to new research published by customer experience management company Satmetrix. The research, which is based on 1180 responses from businesses around the globe, shows that 39% of companies have no social media tracking in place at all. But that figure shifts to 51% if you break out B2B companies, compared to 22% of B2C companies. Read more.
What would happen if you put Pinterest and Twitter in a blender? The result might look something like SeeSaw, the new visual content discovery and curation tool developed by New York-based Internet Media Labs. Participants of Saturday’s #IdeaChat Twitter chat saw a preview of SeeSaw, which is currently in a “live alpha” release, according to co-founder Robert Moore. “See” Your Stream, Share What You “Saw” Read more.
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions. But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential? Read more.
Most marketers agree that social media provides business value and helps increase brand awareness, according to a fall 2011 survey of 700 marketers worldwide by social media marketing software company Wildfire Interactive–88% agreed with that statement. Other social media business benefits include engagement (85%), an increase in sales or partnerships (58%) and reduced costs (41%). Read more.
Social media now accounts for 22% of all the time that we spend online. So how did we spend that time in 2011? And how will that change in the next year? Here are the top trends to watch in 2012. Read more.
Many people hate change–but some see it as an opportunity (Smart Brief on Social Media). What we wanted to know is: what do the slew of changes announced by Facebook mean for brands? The short answer: nobody knows for sure. Yet. But there are some clues. First, a quick recap of the changes that have been […] Read more.