Scott Vaughan

Founder and CEO, Modern Media and Editor, The Realtime Report

Tonia founded Modern Media to focus on helping marketers and media companies to innovate in a changing market. She has a passion for all things media, and more than 20 years experience in the media and tech industries. Modern Media works with clients such as The Wall Street Journal, TechWeb and The Economistto develop brand strategies, new revenue streams and digital applications.

Tonia and the Modern Media team produce The Realtime Report ( and The Realtime Conference (formerly TWTRCON), the first conference and web site focused entirely on the business use of the social, mobile and realtime web. At a series of five events in New York, Washington, DC and San Francisco, Tonia hosted well-known media innovators such as Martha Stewart, MC Hammer and Craig Newmark as well as social media innovators from brands such as Ford, Intuit, Dell, SAP, JetBlue, Virgin America and Southwest Airlines and business technology leaders. Tonia regularly blogs about bottom-line case studies and social media statistics for The Realtime Report, and frequently speaks at industry events.

Before founding Modern Media, Tonia was Vice President, Marketing at Ziff Davis Media, overseeing research, marketing and promotional activities for six of the company’s brands. Before joining Ziff Davis, she was Vice President, Marketing and Sales at CMP Media, where she developed and led integrated sales and marketing programs for the company’s Business Technology Group. As Associate Publisher, Marketing for InformationWeek from 1994 to 1999, Tonia developed marketing strategies and created multi-million dollar events, online and newsletter brand extensions for the brand.

Tonia grew up in Germany and Belgium. She lives in Montauk, New York with her husband and their yellow lab, and is the proud mom of a college-age son.

You can follow Tonia on Twitter at

The 5 Elements Of Successful Influencer Marketing Programs

Posted by on November 7, 2012

Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. "Influencer marketing" is simply the new, fancy way to describe word-of-mouth -- and the spread of influence is directly measurable. So what are the elements that actually make up an influencer marketing program? Read more.

Social Networking Stats: Google+ Hits 400 Million Users, One-Fourth Are Active; #RLTM Scoreboard

Posted by on September 27, 2012

Last week, Google Senior Vice President, Engineering Vic Gundotra announced that 400 million Google users have now upgraded to Google+. Of those, 100 million are “monthly active users” on Google+. In other words, one-fourth of all users who make the upgrade become regular users of the service. The numbers still pale when compared to Facebook’s 955 million active user number, but Gundotra reminds us that Google+ launched from beta just 12 months ago. Read more.

The #GuyAdams Controversy: Twitter Builds Another Wall. And That’s A Good Thing.

Posted by on August 6, 2012

Now that Twitter is a media company, building a walled garden around “its” content, it has two customers. The people who use the platform to share and read content (formerly known as “users,” but now better referred to as “the audience”), and the advertisers. And, like other media companies, it now needs to build another wall: a Chinese Wall between its advertising and editorial departments. Read more.

A Walk Through Twitter’s Walled Garden

Posted by on July 30, 2012

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. What will this experience look like? That’s media company code for “we want to be able to deliver ads to all Twitter users,” no filters or mute buttons allowed, not lose them to a third-party platform. The more Twitter can keep users inside the walled garden of official Twitter apps, the more money it can make. Read more.

69% of Global B2B Organizations Ignore Customer Feedback On Social Media

Posted by on June 4, 2012

Business to business organizations worldwide lag far behind consumer marketers when it comes to monitoring, tracking and engaging with customers on social media platforms, according to new research published by customer experience management company Satmetrix. The research, which is based on 1180 responses from businesses around the globe, shows that 39% of companies have no social media tracking in place at all. But that figure shifts to 51% if you break out B2B companies, compared to 22% of B2C companies. Read more.

Is SeeSaw the New Pinterest for Twitter?

Posted by on May 22, 2012

What would happen if you put Pinterest and Twitter in a blender? The result might look something like SeeSaw, the new visual content discovery and curation tool developed by New York-based Internet Media Labs. Participants of Saturday’s #IdeaChat Twitter chat saw a preview of SeeSaw, which is currently in a “live alpha” release, according to co-founder Robert Moore. “See” Your Stream, Share What You “Saw” Read more.

Influence: What Are Tools Like Klout Really Measuring?

Posted by on April 10, 2012

For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions. But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential? Read more.

Social Media ROI: 24% of Marketers Track Increased Revenues

Posted by on February 9, 2012

Most marketers agree that social media provides business value and helps increase brand awareness, according to a fall 2011 survey of 700 marketers worldwide by social media marketing software company Wildfire Interactive–88% agreed with that statement. Other social media business benefits include engagement (85%), an increase in sales or partnerships (58%) and reduced costs (41%). Read more.