Stephanie Stahl

When UBM acquired the Content Marketing Institute in June 2016, I became the General Manager. As a long-time consumer of CMI content and a multi-year attendee of Content Marketing World, I was thrilled to welcome this amazing and talented team to the UBM family. Previously, I served as VP of Content Marketing for UBM’s technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM for more than two decades, helping shape new multimedia content and event offerings. I also served as editor in chief of InformationWeek for many years. I live in the Washington, DC area with my husband, two teenage daughters, and many pets. You can find me on Twitter @editorstahl and LinkedIn.

12 Best Practices For Contributed Content

Posted by on November 17, 2015

We work with many vendors to create content that gets read and shared on InformationWeek, Network Computing and Dark Reading. Here are some of the best practices we use to help our partners produce content that works seamlessly within our own editorial. Read more.

Modern Storytelling: Interactive Infographics

Posted by on September 1, 2015

When you think about your content marketing strategy, you should be sure to make infographics a key part of the mix for educating prospects in a visually pleasing manner. Infographics are growing in popularity as marketers look to create content that is easy to consume and share. Read more.

White Paper Best Practices

Posted by on March 25, 2015

UBM Tech's VP, Content Marketing, shares her checklists for producing white papers that educate the market about key technology trends and ultimately compel these decision makers to investigate your solutions. Read on to learn how to position your content for credibility and get specific tips so your content will be noticed and shared. Read more.

Key Performance Indicators to Watch

Posted by on September 18, 2014

Panelists at the “Don’t Run Out of Gas! How to Fuel a Sustainable Content Marketing Strategy” session at Content Marketing World 2014 share the best ways for content marketers to determine if their efforts are successful. Read more.