Do You Partner?

Posted by on January 23, 2009

In this economy, it’s time to ask yourself some questions. Do you partner with your media/publishing partners? Do they partner with you? If you’re stuck in platonic relationships, it’s time to dig deeper to drive value out of a true partnership. And I’m not talking Laurel and Hardy or Martin and Lewis. Here are three […] Read more.

Why our Competitors are Failing at Lead Gen

Posted by on October 9, 2008

Ha. I love the lead-gen discussion. So many marketers are turning to us to help them increase lead quality. Why? Because marketers have asked and publishing companies have delivered. “Give us the lowest CPL possible” says marketer. “No problem” says publisher. Smack. Major issues for the industry. Read more.