Social Media is all the buzz. But how does this translate to real-world action and ROI in the B2B technology world? In a new series from CreateYourNextCustomer.com, dubbed Social Media at Work, we explore just that via interviews and advice from leading social media marketers. Read more.
Dear Marketing/Media Director, I can’t help but notice all of the buzz on social media in the market. I’m getting a lot of pressure from our CEO, colleagues and peers to define our social media strategy. Why haven’t you delivered this yet? Read more.
With the launch of InformationWeek SMB last week, we thought it was a good time to share some of our SMB marketing best practices. We have 9 of them. Small and Midsize Businesses (SMBs) constitute more than 99% of all U.S. businesses and employ more than half the U.S. workforce. Chances are, you work for one. […] Read more.
How do you take a 20-year old brand and make it relevant in today’s digital media and publishing world? We asked ourselves that exact question when we started to evaluate building an enhanced online destination around TechWeb’s Network Computing brand. Read more.
The programming language COBOL just turned 50 years old. 77% of the population would say whoopdeedoo to that, as they’ve never even heard of COBOL. But according to a recent Dr. Dobb’s Code Talk blog (a community platform for the future of programming), 60-80 percent of the world’s enterprises still rely on COBOL to run […] Read more.
In this economy, it’s time to ask yourself some questions. Do you partner with your media/publishing partners? Do they partner with you? If you’re stuck in platonic relationships, it’s time to dig deeper to drive value out of a true partnership. And I’m not talking Laurel and Hardy or Martin and Lewis. Here are three […] Read more.
Ha. I love the lead-gen discussion. So many marketers are turning to us to help them increase lead quality. Why? Because marketers have asked and publishing companies have delivered. “Give us the lowest CPL possible” says marketer. “No problem” says publisher. Smack. Major issues for the industry. Read more.
Over the 4th of July holiday, I vacationed to Grand Teton National Park in Wyoming. Breathtaking? Yes. Dangerous? You betcha. Read more.
Let’s geek out here. Not geek out like YOUR boss does sometimes. Or how I know MY boss does often – he literally speaks in the form cheesy movie quotes. But let’s geek out social media style. Read more.