Winnie Ng Schuchman

Winnie Ng Schuchman is the VP of Marketing for UBM Tech’s Business Technology Media Group, a portfolio of market leading brands such as InformationWeek, Dark Reading, Network Computing, Wall Street & Technology, and Dr. Dobb’s. With more than 20 years experience in b2b marketing, Winnie has comprehensive experience and expertise across a vast spectrum of marketing functions, from marketing communications and product marketing to event management and field marketing.

As the VP of Marketing, Winnie is responsible for driving the network’s marketing strategy, brand and product messaging, demand and lead generation, and works hand-in-hand with the network’s executive management team. Winnie is the founding publisher of CreateYourNextCustomer.com, an online resource for tech marketing best practices insights and advice – and now UBM Tech’s overarching marketing communications platform. Winnie is also involved in UBM Tech’s corporate go-to-market strategy and communications, working in close collaboration with the company’s executive team.

Winnie’s past experience includes marketing stints at CIMS (CMP Media’s Integrated Marketing Solutions) and Harcourt Trade Publishers. She graduated with a B.A. from the State University of New York at Stony Brook. Winnie lives on Long Island, NY and devotes much of her spare time on her husband and two children, and volunteer work.

Good News: 86% of BtoB Marketers Now Use Content Marketing

Posted by on October 8, 2014

The majority of b-to-b marketers are using content marketing, but only 35% have a documented strategy according to a new study released by the Content Marketing Institute and Marketing Profs. The results are a sign that many of us b-to-b marketers still have a ways to go when it comes content marketing. Especially since the research shows that a documented content management strategy pays off. Read more.