Winnie Ng Schuchman

Winnie Ng Schuchman is the VP of Marketing for UBM Tech’s Business Technology Media Group, a portfolio of market leading brands such as InformationWeek, Dark Reading, Network Computing, Wall Street & Technology, and Dr. Dobb’s. With more than 20 years experience in b2b marketing, Winnie has comprehensive experience and expertise across a vast spectrum of marketing functions, from marketing communications and product marketing to event management and field marketing.

As the VP of Marketing, Winnie is responsible for driving the network’s marketing strategy, brand and product messaging, demand and lead generation, and works hand-in-hand with the network’s executive management team. Winnie is the founding publisher of, an online resource for tech marketing best practices insights and advice – and now UBM Tech’s overarching marketing communications platform. Winnie is also involved in UBM Tech’s corporate go-to-market strategy and communications, working in close collaboration with the company’s executive team.

Winnie’s past experience includes marketing stints at CIMS (CMP Media’s Integrated Marketing Solutions) and Harcourt Trade Publishers. She graduated with a B.A. from the State University of New York at Stony Brook. Winnie lives on Long Island, NY and devotes much of her spare time on her husband and two children, and volunteer work.

How The Tech Buy Goes Down…And How to Nurture It  

Posted by on November 18, 2015

The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs. Read more.

Content Connects: The Most Effective Ways to Deliver Your Marketing Messages

Posted by on August 18, 2015

We’ve seen that the format you select to present your marketing messages can be almost as important as the content of the message itself, and each of the formats has different attributes when it comes to connecting with your audience. Choose wisely, and you’ll ensure that the IT pros who absorb your content will be more inclined to take the next step on the road to making a final purchasing decision. Read more.