Video is an obvious must-have for any content marketing strategy. But with everyone from the teen around the corner to the marketer in the next building flooding the Internet with videos, you’ve got to make your screen time count. Learn four best practices we use to help clients get it right! Read more.
One of the most effective ways to present information and data today are the use of infographics. Infographics appeal to consumers because people love facts and figures … But, not all infographics work. Get some quick tips on how to create infographics that work, download our Best Practices executive brief. Read more.
Welcome to the new Create Your Next Customer, UBM Tech’s dedicated resource for technology marketers. We've updated the look and functionality of our site to help you discover the brands, services, news, and insights that will you stay ahead of the competition. Read more.
UBM celebrates the life of renowned entrepreneur and philanthropist, Gerard Leeds, who passed away on November 27 at the age of 92. His list of accomplishments is long and his philanthropy touched the lives of many people. Read more.
Everyone is talking about mobile marketing, so we conducted a survey to find out exactly how our audience of business technology professionals are consuming content via mobile devices. The results give tech marketers a much clearer picture as to where and how to allocate their budget for mobile marketing. Read more.
Marketers are churning out more content marketing than ever, but measuring the ROI of their programs continues to be a challenge for many btob marketers. Only 21% of btob marketers are successful at tracking ROI! Read more.
The majority of b-to-b marketers are using content marketing, but only 35% have a documented strategy according to a new study released by the Content Marketing Institute and Marketing Profs. The results are a sign that many of us b-to-b marketers still have a ways to go when it comes content marketing. Especially since the research shows that a documented content management strategy pays off. Read more.
Research Based Insight: Optimizing Your Integrated Marketing Strategy Sponsoring industry events can go a long way in helping achieve your marketing goals. Our experts at UBM Tech take a look at some of the best practices—and pitfalls—to observe in order to ensure maximum ROI across an integrated marketing approach, from your pre-event strategy, to your on-site approach, to your post-event follow-up. Read more.
With substantial budget directed to trade shows – not to mention the amount of time and resources it takes to plan and manage event presence – tech marketers would be wise to integrate their pre-event, on-site and post-event strategies. Here at UBM Tech, we refer to this as your P.O.P. event strategy. So how do you, as a trade show sponsor or exhibitor, get the most out of your trade show marketing? Read more.
Our new research report, “The Tech Buyer’s Perspective – From the Office to Events and Back: How Tech Marketers Can Engage for Success," surveyed 820 technology professionals who attend industry events such as conferences and expos, to uncover attendees’ pre-event, on-site and post-event preferences, actions, content consumption habits, and more. Read more.