72% of the B2B marketers said engaging anonymous buyers before they self-identify is a major challenge. That’s where ad retargeting comes into play. Read more.
Why create tech content if it's not discovered beyond its first posting? We’ve learned a few best practices through programs running on our IT media brands. Read more.
Video is a powerful online advertising medium that works best as embedded “outstream” content. Learn why outstream ads should be in your B2B marketing plan. Read more.
Native advertising doesn't have to be complicated. Here are a few tips on how to make it work best for technology marketers. Read more.
Native advertising teaches marketers to stop thinking about selling and start thinking more about engagement with technology professionals. Read more.
Many IT professionals use their personal email to gather information. Don’t be afraid to reach out to them in those channels to get their attention. Read more.
Through our survey of 403 business technology professionals, we found the key to industry event marketing success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities. POP marketing is not just important to those involved in event marketing—it's important to all marketers, as an integrated marketing mix is critical to the success of your overall strategy. Read more.
A successful presence at a trade show or similar event is not the end of the marketing road. What you do post-event can really make a difference in creating your next customer. Read more.
What goes on in your booth while at a technology event makes all the difference in staging a successful engagement. Here’s a closer look at the do’s and don’ts of event marketing. Read more.