Winnie Ng Schuchman

Winnie Ng Schuchman is the VP of Marketing for UBM Tech’s Business Technology Media Group, a portfolio of market leading brands such as InformationWeek, Dark Reading, Network Computing, Wall Street & Technology, and Dr. Dobb’s. With more than 20 years experience in b2b marketing, Winnie has comprehensive experience and expertise across a vast spectrum of marketing functions, from marketing communications and product marketing to event management and field marketing.

As the VP of Marketing, Winnie is responsible for driving the network’s marketing strategy, brand and product messaging, demand and lead generation, and works hand-in-hand with the network’s executive management team. Winnie is the founding publisher of CreateYourNextCustomer.com, an online resource for tech marketing best practices insights and advice – and now UBM Tech’s overarching marketing communications platform. Winnie is also involved in UBM Tech’s corporate go-to-market strategy and communications, working in close collaboration with the company’s executive team.

Winnie’s past experience includes marketing stints at CIMS (CMP Media’s Integrated Marketing Solutions) and Harcourt Trade Publishers. She graduated with a B.A. from the State University of New York at Stony Brook. Winnie lives on Long Island, NY and devotes much of her spare time on her husband and two children, and volunteer work.

Event Marketing Research: Add POP to Your Strategy

Posted by on March 9, 2016

Through our survey of 403 business technology professionals, we found the key to industry event marketing success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities. POP marketing is not just important to those involved in event marketing—it's important to all marketers, as an integrated marketing mix is critical to the success of your overall strategy. Read more.

InformationWeek Announces 2016 Elite 100 Finalists

Posted by on February 17, 2016

InformationWeek has released an alphabetized list of its annual InformationWeek Elite 100, a compilation of companies that are the most innovative and imaginative users of business technology. The rankings of the 100 best-in-class organizations will be unveiled during an awards gala at the annual InformationWeek Elite 100 Conference; Read more.