Winnie Ng Schuchman

Winnie Ng Schuchman is the VP of Marketing for UBM Tech’s Business Technology Media Group, a portfolio of market leading brands such as InformationWeek, Dark Reading, Network Computing, Wall Street & Technology, and Dr. Dobb’s. With more than 20 years experience in b2b marketing, Winnie has comprehensive experience and expertise across a vast spectrum of marketing functions, from marketing communications and product marketing to event management and field marketing.

As the VP of Marketing, Winnie is responsible for driving the network’s marketing strategy, brand and product messaging, demand and lead generation, and works hand-in-hand with the network’s executive management team. Winnie is the founding publisher of, an online resource for tech marketing best practices insights and advice – and now UBM Tech’s overarching marketing communications platform. Winnie is also involved in UBM Tech’s corporate go-to-market strategy and communications, working in close collaboration with the company’s executive team.

Winnie’s past experience includes marketing stints at CIMS (CMP Media’s Integrated Marketing Solutions) and Harcourt Trade Publishers. She graduated with a B.A. from the State University of New York at Stony Brook. Winnie lives on Long Island, NY and devotes much of her spare time on her husband and two children, and volunteer work.

Event Marketing Research: Add POP to Your Strategy

Posted by on March 9, 2016

Through our survey of 403 business technology professionals, we found the key to industry event marketing success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities. POP marketing is not just important to those involved in event marketing—it's important to all marketers, as an integrated marketing mix is critical to the success of your overall strategy. Read more.