The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs. Read more.
Enterprise Connect announced its new whitepaper, 2015 Career & Salary Survey for Enterprise Communications. The whitepaper explores the careers of enterprise communications professionals, detailing everything from tech skills to earning potential. Read more.
InformationWeek has opened applications for the 2016 InformationWeek Elite 100, a ranking of most innovative users of business technology in the United States. Winners will be announced at the 2016 InformationWeek Elite 100 Conference, a two-day executive level event taking place May 2-3, 2016 at the Four Seasons Hotel in Las Vegas. Read more.
We’ve seen that the format you select to present your marketing messages can be almost as important as the content of the message itself, and each of the formats has different attributes when it comes to connecting with your audience. Choose wisely, and you’ll ensure that the IT pros who absorb your content will be more inclined to take the next step on the road to making a final purchasing decision. Read more.
Sometimes the medium is the message. How you present information to potential customers matters. UBM Tech’s 2015 Content Connects research study looks at the content consumption preferences and habits of business technology professionals. Here we share a handful of the most popular formats and best practices for each + how to avoid epic fails. Read more.
Native advertising helps bridge the gap between editorial coverage and advertising, and smart tech marketers are taking full advantage of this form of content marketing. According to our own 2015 Content Connects research, two-thirds engage with native advertising by clicking on the vendor’s link. Two-thirds! Read more.
Avoid the pitfalls of IT pros turning their noses up at your content. Our new 2015 “Content Connects” research provides insight into the content consumption habits of technology decision makers, and provides best practices to help you enrich your content marketing strategy. Read more.
UBM Tech's new annual Content Connect Research studies the content consumption habits of technology professionals, identifying the range of content formats that inform IT buyers and measures the actions that content inspires. Read more.
Webinars are the next best thing to meeting your prospects in person. Download the pdf to learn six best practices to help you keep your webinar attendees tuned in. Read more.
Infographics are an important part of your marketing mix. In fact, they are the fastest growing content marketing tactic for the second year in a row! These are 3 tips to putting infographics to work. Read more.