Good News: 86% of BtoB Marketers Now Use Content Marketing

Posted by on October 8, 2014 | No comments

The majority of b-to-b marketers are using content marketing, but only 35% have a documented strategy according to a new study released by the Content Marketing Institute and Marketing Profs. The results are a sign that many of us b-to-b marketers still have a ways to go when it comes content marketing. Especially since the research shows that a documented content management strategy pays off. Read more.

Executive Q & A: Engaging Tech Buyers from the Office to Events and Back

Posted by on September 12, 2014 | No comments

Research Based Insight: Optimizing Your Integrated Marketing Strategy Sponsoring industry events can go a long way in helping achieve your marketing goals. Our experts at UBM Tech take a look at some of the best practices—and pitfalls—to observe in order to ensure maximum ROI across an integrated marketing approach, from your pre-event strategy, to your on-site approach, to your post-event follow-up. Read more.

How To: Get the Most Out of Your Trade Show Marketing Results

Posted by on August 12, 2014 | No comments

With substantial budget directed to trade shows – not to mention the amount of time and resources it takes to plan and manage event presence – tech marketers would be wise to integrate their pre-event, on-site and post-event strategies. Here at UBM Tech, we refer to this as your P.O.P. event strategy. So how do you, as a trade show sponsor or exhibitor, get the most out of your trade show marketing? Read more.

Integrating Your Pre-Event, Onsite and Post-Event Strategy for Optimal Results

Posted by on June 26, 2014 | No comments

Our new research report, “The Tech Buyer’s Perspective – From the Office to Events and Back: How Tech Marketers Can Engage for Success," surveyed 820 technology professionals who attend industry events such as conferences and expos, to uncover attendees’ pre-event, on-site and post-event preferences, actions, content consumption habits, and more. Read more.
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