A quick summary of Gartner Group's findings of its third-quarter 2015 and 2016 IT spending projections. What's down and what's growing? Click to find out... Read more.
Winners to Be Announced At the Annual InformationWeek Elite 100 Conference in May Read more.
Want to extend your brand and keep customers engaged? Go native. If the content is truly useful and provides helpful information that educates your audience, then your native advertisement can have real legs. Read more.
Knowing how the tech buy goes down can go a long way toward garnering new customers. As can knowing what NOT to do. Here’s a closer look at a few “don’ts.” Read more.
The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs. Read more.
Enterprise Connect announced its new whitepaper, 2015 Career & Salary Survey for Enterprise Communications. The whitepaper explores the careers of enterprise communications professionals, detailing everything from tech skills to earning potential. Read more.
InformationWeek has opened applications for the 2016 InformationWeek Elite 100, a ranking of most innovative users of business technology in the United States. Winners will be announced at the 2016 InformationWeek Elite 100 Conference, a two-day executive level event taking place May 2-3, 2016 at the Four Seasons Hotel in Las Vegas. Read more.
We’ve seen that the format you select to present your marketing messages can be almost as important as the content of the message itself, and each of the formats has different attributes when it comes to connecting with your audience. Choose wisely, and you’ll ensure that the IT pros who absorb your content will be more inclined to take the next step on the road to making a final purchasing decision. Read more.
Sometimes the medium is the message. How you present information to potential customers matters. UBM Tech’s 2015 Content Connects research study looks at the content consumption preferences and habits of business technology professionals. Here we share a handful of the most popular formats and best practices for each + how to avoid epic fails. Read more.