Research Based Insight: Optimizing Your Integrated Marketing Strategy Sponsoring industry events can go a long way in helping achieve your marketing goals. Our experts at UBM Tech take a look at some of the best practices—and pitfalls—to observe in order to ensure maximum ROI across an integrated marketing approach, from your pre-event strategy, to your on-site approach, to your post-event follow-up. Read more.
A brilliant interactive infographic from USA Today carries powerful lessons for B2B marketers planning infographics of their own. Read more.
Some of the core principles of social and mobile – simplicity, liberal use of graphics and photos, ease of engagement – are increasingly driving desktop web design, which hasn’t always kept pace with these two pervasive technologies. Read more.
Watch the five part series: 2011 Mega Trends to Watch for Tech Marketers Read more.
“The Social Enterprise” UBM TechWeb CEO Tony Uphoff recently spoke at Jiveworld about what he believes is the next operating system in business: The Social Enterprise. It’s redefining the way we are all doing business. Watch his presentation and and let us know what you think! Or you can email Tony directly at firstname.lastname@example.org. Read more.
Symantec wanted to engage IT decision makers with specific purchasing responsibility in their primary target markets to deliver their message and elicit feedback. Read more.
Adobe’s goal was to reach technology decision makers in government agencies. By partnering with InformationWeek Government, Adobe was able to provide high value, third party content and drive demand generation. By being the sole sponsor of the first InformationWeek Government digital issue, Adobe created editorial alignment and lead generation within a highly targeted government sector. Read more.
Intel worked with Dr. Dobb’s to develop a plan to engage the global development community utilizing high value content. By aligning with trusted Dr. Dobb’s content and editorial voices to create a unique, easy to access environment Intel is building demand for their technology solutions. This unique “Go Parallel” site utilizes “challenges” to capitalize on the open source […] Read more.
The CA Solutions Center Program consists of five topical concierge sites, each with its own community, serving as the “front door” where all content resides. Visitors explore marketing and technology content dynamically with the help of a live-action concierge as their guide. One-time registration gives users full community access where they can blog, form open […] Read more.