Big Ideas

Executive Q & A: Engaging Tech Buyers from the Office to Events and Back

Posted by on September 12, 2014

Research Based Insight: Optimizing Your Integrated Marketing Strategy Sponsoring industry events can go a long way in helping achieve your marketing goals. Our experts at UBM Tech take a look at some of the best practices—and pitfalls—to observe in order to ensure maximum ROI across an integrated marketing approach, from your pre-event strategy, to your on-site approach, to your post-event follow-up. Read more.

The Next Big Thing In Business Technology

Posted by on September 21, 2010

“The Social Enterprise” UBM TechWeb CEO Tony Uphoff recently spoke at Jiveworld about what he believes is the next operating system in business: The Social Enterprise.  It’s redefining the way we are all doing business. Watch his presentation and and let us know what you think! Or you can email Tony directly at Read more.

Demand Generation in Vertical Markets

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Adobe’s goal was to reach technology decision makers in government agencies.  By partnering with InformationWeek Government, Adobe was able to provide high value, third party content and drive demand generation. By being the sole sponsor of the first InformationWeek Government digital issue, Adobe created editorial alignment and lead generation within a highly targeted government sector. Read more.

Engaging a Global Developer Audience

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Intel worked with Dr. Dobb’s to develop a plan to engage the global development community utilizing high value content.  By aligning with trusted Dr. Dobb’s content and editorial voices to create a unique, easy to access environment Intel is building demand for their technology solutions. This unique “Go Parallel” site utilizes “challenges” to capitalize on the open source […] Read more.