Big Ideas

Modern Storytelling: Interactive Infographics

Posted by on September 1, 2015

When you think about your content marketing strategy, you should be sure to make infographics a key part of the mix for educating prospects in a visually pleasing manner. Infographics are growing in popularity as marketers look to create content that is easy to consume and share. Read more.

Executive Q & A: Engaging Tech Buyers from the Office to Events and Back

Posted by on September 12, 2014

Research Based Insight: Optimizing Your Integrated Marketing Strategy Sponsoring industry events can go a long way in helping achieve your marketing goals. Our experts at UBM Tech take a look at some of the best practices—and pitfalls—to observe in order to ensure maximum ROI across an integrated marketing approach, from your pre-event strategy, to your on-site approach, to your post-event follow-up. Read more.

Mobile, Social Drive Changes At The Desktop

Posted by on January 29, 2013

Some of the core principles of social and mobile – simplicity, liberal use of graphics and photos, ease of engagement – are increasingly driving desktop web design, which hasn’t always kept pace with these two pervasive technologies. Read more.

The Next Big Thing In Business Technology

Posted by on September 21, 2010

“The Social Enterprise” UBM TechWeb CEO Tony Uphoff recently spoke at Jiveworld about what he believes is the next operating system in business: The Social Enterprise.  It’s redefining the way we are all doing business. Watch his presentation and and let us know what you think! Or you can email Tony directly at Read more.

Demand Generation in Vertical Markets

Posted by on

Adobe’s goal was to reach technology decision makers in government agencies.  By partnering with InformationWeek Government, Adobe was able to provide high value, third party content and drive demand generation. By being the sole sponsor of the first InformationWeek Government digital issue, Adobe created editorial alignment and lead generation within a highly targeted government sector. Read more.