Tech Marketing Smarts Blog

How The Tech Buy Goes Down…And How to Nurture It  

Posted by on November 18, 2015

The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs. Read more.

UBM Tech Names New Editors of InformationWeek Alethea Yip and Jessica Davis

Posted by on October 21, 2015

The InformationWeek team is thrilled to welcome two new members who bring extensive knowledge of the enterprise tech industry. They are experts in b2b tech media, and are adept at creating web content that engages and informs our readers. They're joining our top-notch team of experienced editors who interact daily with our community of IT professionals. Read more.