I attended the event MAGIC in Las Vegas and was blown away by their ability to provide the perfect environment for sponsors, exhibitors, and conference attendees to connect with one another. The experience made me recall my mental tick list of what can sway a prospect’s decision to attend an event, and what an attendee expects to get out of an event. Read more.
Conversations between communicators and designers can be a bit frustrating. You either don’t have a clear idea of what you want the visual to look like. Or, maybe you know exactly what you want, but are having trouble getting that result. Let’s break down a couple of typical conversations that happen during the design process, and how you can help avoid the disconnect. Read more.
The Game Developers Conference (GDC) annual State of the Industry Survey provides a snapshot of the games industry every year for game developers and game publishers. The results illustrate the year’s biggest trends including the rise of console development, as well as digital and microtransaction sales dominating profits, and offer a glimpse into the future landscape of the games industry. Read more.
Producing content can have its challenges at times. Producing newsworthy content for a well-established brand even more so. To create newsworthy content, Marketing and PR have to work side by side to string together singular initiatives into one impactful campaign. What does this process entail? Read more.
From overeager marketing to the need for differentiation, vendors often overstate a product's capabilities. Vendors and buyers alike need to be more honest with each other -- and themselves. Read more.
CIO Jonathan Feldman shares how marketing pros and the technologists who support them are killing IT buyers with irrelevancy and no opt-in. Quit it, or risk the black hole. Read more.
It’s no secret that creating and using long form content is contextual – and the investment should be channel and audience specific. For the right audience, and the right outlet, long form content can return dividends. But what about when it just isn’t the right format for your audience? Read more.
Websites are an important extension of a brand. They serve as a "living” communication tool used to convey information, entice action, and showcase products. At UBM, the Game Group has a website dedicated to exhibitor and sponsorship opportunities. I decided it was time to take on the task of upgrading the archaic site 'Join the Game Network.' Read more.
According to a recent research study conducted by TrackMaven, here is a look at the 'most popular' and 'most effective' days and times to post your marketing content. As with anything, it's important that you do your own testing to figure out which days and time work best for your audience. Read more.