This infographic provides highlights from Black Hat's attendee survey - covering top concerns, most time-consuming tasks, budget trends, and the fear of the Internet of Things. 460 top-level security experts were surveyed, including leading ethical hackers, IT security management, and technology developers. Read more.
Sometimes the medium is the message. How you present information to potential customers matters. UBM Tech’s 2015 Content Connects research study looks at the content consumption preferences and habits of business technology professionals. Here we share a handful of the most popular formats and best practices for each + how to avoid epic fails. Read more.
Black Hat released its first-ever research report, which highlights the trends and pitfalls of the InfoSec world with responses from one of the most security-savvy audiences in the industry. The 2015 Black Hat Attendee Survey reveals a significant gap between the priorities and concerns as well as the actual expenditure of security resources in the average enterprise. Read more.
We make our homes in communities limited by geography. But social media allows us to choose to live in communities of interest and communities of practice -- I challenge you, IT leader. Will this be the year that you get social? Read more.
Brands looking to publish thought leadership must invest time and significant effort into crafting sought-after content that will resonate with clients and industry peers alike. So how does one elevate content to that next level? Read more.
Native advertising helps bridge the gap between editorial coverage and advertising, and smart tech marketers are taking full advantage of this form of content marketing. According to our own 2015 Content Connects research, two-thirds engage with native advertising by clicking on the vendor’s link. Two-thirds! Read more.
Tech marketers are constantly searching for data to improve their content marketing strategies and increase sales. As a result, we conducted a research survey to find out what types of content our audience of business technology professionals rely on to make purchasing decisions. Read more.
Avoid the pitfalls of IT pros turning their noses up at your content. Our new 2015 “Content Connects” research provides insight into the content consumption habits of technology decision makers, and provides best practices to help you enrich your content marketing strategy. Read more.
This guide serves to help tech marketers and advertisers better plan and measure the success of their display campaigns. The following insights are based on digital campaigns run on UBM Tech’s IT media sites, InformationWeek, Dark Reading and Network Computing. Read more.