Content marketing is broken, and fixing it will require a whole new way of looking at content. Stop doing failed things just because they have momentum. Read more.
Review Board members will be responsible for reviewing and selecting the most relevant and compelling content for the recently revamped Interop ITX event. Read more.
InformationWeek is thrilled to announce a new partnership with Interop ITX. The new awards program replaces the InformationWeek Elite 100 rankings. Read more.
UBM's Dark Reading was named the top overall influencer and technology news source in Apollo Research's just released 'US CISO Influencer Report 2016'. Read more.
As the new general manager of Interop ITX, I am excited to share what we’re planning for 2017 and hope you will join us. The way IT is built, sold, and consumed is undergoing a fundamental shift, one that is having dramatic effects on the industry and all its stakeholders. These market changes pose challenges […] Read more.
Your content marketing strategy can cause disruption in your business. To do so, follow three primary objectives with the management team. Read more.
B2B Content Marketing 2017 Benchmarks, Budgets and Trends research asks: can organizations produce more original content and still maintain high quality? Read more.
Security professionals and marketers should start treating social channels like dangerous security threats, and align strategies to fend against cyber attacks. Read more.
We created a different, better platform for tech companies to get their message, and thought leadership, in front of qualified IT buyers. Read more.