InformationWeek has opened applications for the 2016 InformationWeek Elite 100, a ranking of most innovative users of business technology in the United States. Winners will be announced at the 2016 InformationWeek Elite 100 Conference, a two-day executive level event taking place May 2-3, 2016 at the Four Seasons Hotel in Las Vegas. Read more.
Tips tech vendors can use to influence the purchase process. Based off “The Mind of the IT Pro: How The Tech Buy Goes Down” research report and webinar insights. Read more.
When a trade show approaches, the volume of press releases — without fail — skyrockets the day before the show and crashes back down as the event nears its end. The following four tips will help you find a time that will ensure your press release skips the long lines and stands out from the crowd. Read more.
I did a significant amount of research prior to my first Twitter chat for UBM Tech. Here are my Twitter chat pro-tips so you don’t have to rely on luck for success. Read more.
With the right content and the right platform, your prospects will appreciate your efforts to educate and entertain them with a good story. So, what makes the content “right?” I'll share six tips to guide you to a better content marketing strategy. Read more.
UBM Tech released the "The Mind of the IT Pro: How The Tech Buy Goes Down" research report. The report provides insight into modern day IT professionals, their organizations, the collaborative IT purchase process and successful vendor engagement. The webinar "How The Tech Buy Goes Down" will take place Tuesday, October 6, 2015. Read more.
From a marketing standpoint, it can be frustrating (and a waste of money!) to see new leads from an event aging on the shelf. But solving the problem is actually easy! Read on to learn how to build a marketing communications strategy that will make the ROI of your next event skyrocket. Read more.
No one is perfect and we can't always afford (or spare the time) for a copywriter to check all of our writing. There are some grammar mistakes I'm frequently guilty of making or rules I just plain can't remember; then there are others that make me cringe or discredit a piece of content immediately. Here are my top five. Read more.
Owned digital channels are invaluable, serving as a destination for people wanting to learn about your business. But to reach beyond your sphere of influence you have to leverage channels you don’t own and don’t have full control of. Read more.
The New York Times has dubbed a new term: live journalism. Live journalism is editors moderating panels at conferences, interviewing executives on stage and steering the conversation to provocative and relevant issues. What took them so long to discover this? Read more.