Although SlideShare has been around for nearly ten years, marketers are only beginning to tap the true potential of this powerful lead gen tool. Similar to YouTube, the platform’s native audience is the tip of the iceberg in terms of potential views. Read more.
The Tech Library is home to more than 15,000 white papers, case studies, research reports, webinars, videos and other content assets from our technology partners. The new design incorporates updated navigation tools and more opportunities for users to interact with fellow business technology professionals and share top content. Read more.
With all of the changes and its ubiquitous nature, some critics claim blogging is dying. We disagree, of course. Blogging retains – and continues to expand on – its value. Read more.
In an indicator that smartphones are becoming consumers' top platform when it comes to daily activities, search giant Google announced more of its searches take place on mobile devices than on computers in 10 different countries, including the US. Read more.
The Best of Interop awards program celebrates the unique solutions advancing business technology. Within each segment, Interop credits award recipients with making the most significant impact on the IT industry. Read more.
Outsell Inc. shared the results of their Annual Advertising and Marketing Study 2015: B2B Advertising. The study answers critical questions that vendors and publishers must understand about “how much,” “on what,” and “where” marketers and advertisers will spend their budget money this year. Read more.
UBM Tech's InformationWeek released its annual InformationWeek Elite 100 ranking of the most innovative US-based users of business technology. The rankings and research results were announced Tuesday evening during the annual InformationWeek Conference. Read more.
This post will dissect how the headline for a press release can drive readership and engagement if done correctly. This insights apply to all outbound content marketing so read ahead for a few tips to get you started writing headlines with impact. Read more.
Webinars are the next best thing to meeting your prospects in person. Download the pdf to learn six best practices to help you keep your webinar attendees tuned in. Read more.