Attendees won’t know the size of your booth until they visit the Expo Floor. Get on their short list BEFORE the event with these marketing tips. Read more.
Interop ITX's State of Cloud report shares how organizations take three distinctly different paths to realize the benefits of the cloud. Read more.
We define some commonly-used terms to ease your entrance into the tradeshow world. Follow this glossary and you’ll be a pro in no time! Read more.
Effective content before, during, and after an event is vital to the overall experience. Here are 5 ideas for pre-event content as you plan your next event. Read more.
Research delves into how game professionals spend their budgets, the platforms that get top priority and the primary drivers behind their spending. Read more.
Gain critical insights needed to engage IT pros, plus takeaways exhibitors must know about the prospective customers they talk to at trade shows. Read more.
InformationWeek's December Trend Report explores the hot trends for 2018 and how IT organizations will be experimenting with them. Read more.
Here are a few predictions from five event industry veterans about what they foresee coming down the pike for events in 2018. Read more.
Dark Reading's December Tech Digest takes a look at the biggest stories (so far) of 2017 that shaped the cybersecurity landscape - from Russian hacking, ransomware's coming-out party, and voting machine vulnerabilities to the massive data breach of credit-monitoring firm Equifax. Read more.