The New York Times has dubbed a new term: live journalism. Live journalism is editors moderating panels at conferences, interviewing executives on stage and steering the conversation to provocative and relevant issues. What took them so long to discover this? Read more.
We believe that it’s never too late to refresh your marketing strategy. Meet with our experts at ITSMA's annual marketing conference on how you can address your marketing challenges and be more effective with your content marketing. Read more.
We’ve seen that the format you select to present your marketing messages can be almost as important as the content of the message itself, and each of the formats has different attributes when it comes to connecting with your audience. Choose wisely, and you’ll ensure that the IT pros who absorb your content will be more inclined to take the next step on the road to making a final purchasing decision. Read more.
Our understanding of analogies develops in early childhood. They help us build upon what we already know by offering a bridge to the next new idea. For marketers and other storytellers who may feel stuck on a particular piece of content, they are an incredibly useful tool. Read more.
In its 18th year, the event welcomed more than 11,000 of the most security-savvy professionals across the InfoSec spectrum – spanning academia, world-class researchers, and leaders in the public and private sectors. Boasting more than 110 innovative research-based Briefings presented by more than 190 researchers and speakers, as well as 70 in-depth Trainings, attendees of Black Hat USA 2015 experienced the most intensive schedule to date. Read more.
Marketing automation has been touted as the silver bullet for lead generation and pipeline management. It is the panacea for elevating the CMO to a seat at the board room table. Yet there are many cases when marketing automation doesn’t deliver on the promise. Here are four reasons why. Read more.
"As the number and sophistication of cyber attacks increases, so does the demand for IT security professionals." UBM Tech has launched the Dark Reading Job Board (jobs.darkreading.com); a new career resource that allows Dark Reading to serve as a trusted resource for security recruitment. Read more.
When you’re blogging day in and day out, it’s easy to lose focus. You may wake up one day to realize your content marketing’s failed to connect with your audience. Here’s how to take stock and identify opportunities for growth. Read more.
This infographic provides highlights from Black Hat's attendee survey - covering top concerns, most time-consuming tasks, budget trends, and the fear of the Internet of Things. 460 top-level security experts were surveyed, including leading ethical hackers, IT security management, and technology developers. Read more.