Tech Marketing Smarts Blog

Content Connects: The Most Effective Ways to Deliver Your Marketing Messages

Posted by on August 18, 2015

We’ve seen that the format you select to present your marketing messages can be almost as important as the content of the message itself, and each of the formats has different attributes when it comes to connecting with your audience. Choose wisely, and you’ll ensure that the IT pros who absorb your content will be more inclined to take the next step on the road to making a final purchasing decision. Read more.

Black Hat USA 2015 Wraps Up Record-Breaking Week in Las Vegas

Posted by on August 10, 2015

In its 18th year, the event welcomed more than 11,000 of the most security-savvy professionals across the InfoSec spectrum – spanning academia, world-class researchers, and leaders in the public and private sectors. Boasting more than 110 innovative research-based Briefings presented by more than 190 researchers and speakers, as well as 70 in-depth Trainings, attendees of Black Hat USA 2015 experienced the most intensive schedule to date. Read more.