Tech Marketing Smarts Blog

White Paper Best Practices

Posted by on March 25, 2015

UBM Tech's VP, Content Marketing, shares her checklists for producing white papers that educate the market about key technology trends and ultimately compel these decision makers to investigate your solutions. Read on to learn how to position your content for credibility and get specific tips so your content will be noticed and shared. Read more.

4 Data-Driven Predictions For IT Innovation

Posted by on March 13, 2015

Each year, InformationWeek releases our list of the Elite 100, a select group of companies that are business-IT innovators. In the process, we survey these top-of-the-class companies on how they address important IT issues such as tech spending, organizational priorities, and strategy. Our 2015 Elite 100 list of business-IT innovators gets its big reveal at this year's InformationWeek Conference, April 27 - 28, in Las Vegas. Read more.

Millennials Redefine Business Tech Buying Decisions

Posted by on

Businesses that want to prep Millennials to make these business decisions should arm them with the data and analytical insight they need to inform their choices. They should also foster a culture of collaboration, which Millennials will crave when it comes time to make important judgment calls. The ability to work with members of their team, employees across the organization, and vendors will be critical when it comes time to make B2B purchases. Read more.

Webinar: Technology Trends and Impacts

Posted by on March 4, 2015

Tue, Mar 17, 2015 11:00 AM - 12:00 PM PDT. What better place than the premier independent networking conference to learn about the realities of technology’s hottest subjects? Whether you want to understand and be able to speak to the latest technology changes and trends, or want a glimpse of the future, this webinar will delve into technologies that are driving IT decision makers and impacting IT projects. Read more.