Native advertising helps bridge the gap between editorial coverage and advertising, and smart tech marketers are taking full advantage of this form of content marketing. According to our own 2015 Content Connects research, two-thirds engage with native advertising by clicking on the vendor’s link. Two-thirds! Read more.
Tech marketers are constantly searching for data to improve their content marketing strategies and increase sales. As a result, we conducted a research survey to find out what types of content our audience of business technology professionals rely on to make purchasing decisions. Read more.
Avoid the pitfalls of IT pros turning their noses up at your content. Our new 2015 “Content Connects” research provides insight into the content consumption habits of technology decision makers, and provides best practices to help you enrich your content marketing strategy. Read more.
This guide serves to help tech marketers and advertisers better plan and measure the success of their display campaigns. The following insights are based on digital campaigns run on UBM Tech’s IT media sites, InformationWeek, Dark Reading and Network Computing. Read more.
Trade shows are meccas of newsworthy announcements because they provide the perfect launching pad to reveal new products, offer thought leadership from industry experts, and validate industry trends with awards. How do you craft an announcement that capitalizes on the newsworthiness of an event without being buried by it? Read more.
There seems to be a lot of talk about introverts versus extroverts. As an introvert, I enjoy reading about tools that can help make large social situations more bearable, but what can we do to help make events more bearable enjoyable for other introverts? If you're planning an event, check out Dr. Cathy Key's tips for increasing participating and engagement from introverts. Read more.
It is unfortunate how rarely IT and Marketing compare notes, learn from each other, and make common cause. So let's spend some time interrogating these similarities. Read more.
Sponsoring industry events can go a long way in helping to achieve your marketing goals. Our experts take a look at some of the best practices to observe in order to ensure maximum ROI across your integrated industry event activities. Read more.
UBM Tech's new annual Content Connect Research studies the content consumption habits of technology professionals, identifying the range of content formats that inform IT buyers and measures the actions that content inspires. Read more.