Data security risks, privacy concerns, big data, and innovation. These were among the hot topics at last week's NRF Big Show 2015 in New York. It's the biggest show in retail, but these are priorities that suppliers, manufacturers, distributors, and service firms should consider as well. Read more.
UBM Tech's InformationWeek announced the return of the InformationWeek Conference, the exclusive business technology leadership event hosted alongside Interop Las Vegas. For the first time, Interop and InformationWeek will co-present the IT Hero award to promote leadership and service within the tech community. Managers are encouraged to nominate individuals who demonstrate the ability to collaborate and adapt in a changing technology landscape. Read more.
Welcome to the new Create Your Next Customer, UBM Tech’s dedicated resource for technology marketers. We've updated the look and functionality of our site to help you discover the brands, services, news, and insights that will you stay ahead of the competition. Read more.
Marketing copy can make or break your campaign. You could have a revolutionary product but if your copy does not do it justice people will overlook it. So how can you spice up your copy and land that sale? Here are some tips to consider for your next campaign. Read more.
ProfNet recently hosted a Google+ Hangout On-Air that covered how to successfully market an event. These are some of my favorite tips - they may not be groundbreaking, but the start of the year means we could all use a refresher on good habits. Read more.
UBM Tech polled 1000+ tech professionals to learn about their event preferences and actions. Based on their responses, we put together a list of ten things marketers should not do before, during, and after an event. Plus, one all-important marketing Do. Read more.
For those of us finalizing our strategic communications plans, we have inspiration in the form of predictions and trends to watch, sourced from PR and marketing thought leaders at a recent roundtable. Read more.
"With the redesign of InformationWeek.com about a year ago, we made a renewed commitment to engaging with our community of IT professionals," said InformationWeek VP and Editor In Chief Rob Preston. "We're trying a host of new things on the site, including the Steal Our Slides tool, something our community members asked for specifically. This Folio: recognition is validation of our new approach and overall commitment to editorial excellence." Read more.
Infographics played a larger role than ever in Create Your Next Customer’s 2014 visual storytelling efforts. Looking back, they provide a great snapshot of the year’s big marketing and technology trends from our longer research pieces. Read more.