Webinars are the next best thing to meeting your prospects in person. Download the pdf to learn six best practices to help you keep your webinar attendees tuned in. Read more.
In an industry inundated with events focused on a single vendor or technology, Interop stands out for its independence, breadth, and stellar speakers. Read more.
Infographics are an important part of your marketing mix. In fact, they are the fastest growing content marketing tactic for the second year in a row! These are 3 tips to putting infographics to work. Read more.
Original research helps you understand your customers’ business challenges, purchase plans, and perceived barriers to adoption. Download the best practices executive brief to learn how to get started on your on research, and make sense of your results! Read more.
When well crafted, a slide deck can help speakers tell a story that inspires their audience. However, the all-too-common response to yet another PowerPoint presentation is a sea of dull-eyed stares. In the first post of this Making Your (Power)Point series, I’ll review my six-step process to creating a presentation that truly caters to your audience. Read more.
These are a summary of the themes and ideas that resonated during Content2Conversion. The first of four themes is that the buyer's journey is never linear which means that marketers need to enable buyers to back-up, skip, drop-out and re-enter the process. Read more.
Competition and cloud delivery haven't done enough to improve enterprise apps. Here are three areas where enterprise apps need to improve, and what software buyers can do to make that happen. Read more.
UBM Tech's VP, Content Marketing, shares her checklists for producing white papers that educate the market about key technology trends and ultimately compel these decision makers to investigate your solutions. Read on to learn how to position your content for credibility and get specific tips so your content will be noticed and shared. Read more.
Meeting new people and potential clients face to face is one of the best forms of marketing there is. But it's up to the exhibitors to make sure a booth is a worthwhile investment. Here are some of our top do's and don't when exhibiting at a live event from UBM. Read more.