This research was developed to gain insight into how security products, solutions and services purchasing decisions are made. Read more.
This InformationWeek Tech Digest focuses on the financial services IT trends you need to know about today - from peer to peer lending to cybersecurity. Read more.
Video is a powerful online advertising medium that works best as embedded “outstream” content. Learn why outstream ads should be in your B2B marketing plan. Read more.
Security vendors need to do a better job reassuring their prospects and current customers that their solutions work. Read more.
A quick summary of Gartner Group's findings of its third-quarter 2015 and 2016 IT spending projections. What's down and what's growing? Click to find out... Read more.
This infographic provides highlights from Black Hat's attendee survey - covering top concerns, most time-consuming tasks, budget trends, and the fear of the Internet of Things. 460 top-level security experts were surveyed, including leading ethical hackers, IT security management, and technology developers. Read more.
Outsell Inc. shared the results of their Annual Advertising and Marketing Study 2015: B2B Advertising. The study answers critical questions that vendors and publishers must understand about “how much,” “on what,” and “where” marketers and advertisers will spend their budget money this year. Read more.
The results from our third annual technology marketing priorities survey show that trade shows and events, and content creation are the most successful marketing tactics. Download the research to learn about tech marketing priorities, challenges, budgets, and much more! Read more.
Top marketing trends for social, mobile, advertising, and digital analytics. After winning the budget away from traditional channels like print and television, digital marketers now have to make it count. Michael Lummus, director of digital marketing solutions at Teradata, shared some of the ways data and technology are being integrated to drive competitive advantages, and where he expects to see the most change in the coming years. Read more.