The 2017 marketing skills matrix compares the importance of various skills to marketing and how they vary significantly from market to market. See the top ranking skills in B2B and compare. Read more.
During the Intelligent Content Conference, SVP of PulsePoint Andrew Stark discussed how to take great content past creation and into distribution and ROI. Read more.
Technology marketers who are most successful with content marketing approach content creation differently when compared with their less successful peers. Read more.
At the Intelligent Content Conference, Ardath Albee spoke up about how to milk your personas and incorporate content effectively to reduce content waste. Read more.
Research report studies the content consumption habits of technology professionals and explains how and when content is used throughout the IT buying cycle. Read more.
B2B marketers continue to churn out content in their efforts to capitalize on content marketing. Learn how to focus on quality over quantity and speed. Read more.
The 2017 Content Marketing Awards have opened and are now accepting entries through April 28, 2017. The CMAs award the best content marketing projects, agencies and marketers in the industry each year. Read more.
How does your company use content to gain trust? Do you share how your interests align with your audience? Do you share what you value? Read more.
Content marketing is broken, and fixing it will require a whole new way of looking at content. Stop doing failed things just because they have momentum. Read more.