Email marketing is a vital part of any B2B digital marketing portfolio. Check out these stats to help your B2B email marketing strategy! Read more.
Experimenting with an unfamiliar tool or a new vendor can be daunting, which is why we’ve assembled some marketing tips from successful virtual events. Read more.
Many IT professionals use their personal email to gather information. Don’t be afraid to reach out to them in those channels to get their attention. Read more.
These eight resolutions can result in more effectively finding and engaging leads as well as optimizing customer engagement to drive pipeline matriculation and revenue growth. Read more.
Hopefully during the year and through your marketing endeavors, you did testing. It’s scary to start something new – who knows how it will work, right? Email testing is a great way to start testing the way you do things in your marketing campaign. Read more.
Along with a summary of the webinar content, some of the questions that arose during the Q&A have been answered here. Learn what content works best to target the IT buying committee and more! Read more.
From a marketing standpoint, it can be frustrating (and a waste of money!) to see new leads from an event aging on the shelf. But solving the problem is actually easy! Read on to learn how to build a marketing communications strategy that will make the ROI of your next event skyrocket. Read more.
No one is perfect and we can't always afford (or spare the time) for a copywriter to check all of our writing. There are some grammar mistakes I'm frequently guilty of making or rules I just plain can't remember; then there are others that make me cringe or discredit a piece of content immediately. Here are my top five. Read more.
Marketing automation has been touted as the silver bullet for lead generation and pipeline management. It is the panacea for elevating the CMO to a seat at the board room table. Yet there are many cases when marketing automation doesn’t deliver on the promise. Here are four reasons why. Read more.