As the new general manager of Interop ITX, I am excited to share what we’re planning for 2017 and hope you will join us. The way IT is built, sold, and consumed is undergoing a fundamental shift, one that is having dramatic effects on the industry and all its stakeholders. These market changes pose challenges […] Read more.
Can you join us? CMWorld is a great fit for members of our UBM technology community for many reasons. It's where you'll learn the tools, tech and advice to help you do your job better. Read more.
To succeed at B2B tech marketing, you’ve got to build your brand through an integrated approach that’s built around the marketing trifecta: content, media, and events. Read more.
Experimenting with an unfamiliar tool or a new vendor can be daunting, which is why we’ve assembled some marketing tips from successful virtual events. Read more.
If you’re in a 10x10 booth you have less than seven physical steps as an attendee walks by to catch their attention. This is even more critical if you’re at a large tradeshow and an attendee will only walk by your booth once. Here are 7 marketing tips to stand out. Read more.
A successful presence at a trade show or similar event is not the end of the marketing road. What you do post-event can really make a difference in creating your next customer. Read more.
You can go a long way toward ensuring the success of your presence at a technology event by doing your homework and engaging in a host of marketing activities well before the curtain rises. Here are a few tips on how to make it all work. Read more.
I approached each track with the mindset of “What’s one thing that I didn’t know?” and “What’s one thing I can implement when I get back to my desk?” I’ve tried to encapsulate the takeaways and the “one thing” we can all leverage in our day-to-day professional lives here. Plus some anecdotes of what Not to do... Read more.
Welcome to Interop 2.0 – reimagined around the future of the network and the people who run it. Read on to hear about what's new for Interop Las Vegas 2016! Read more.
InformationWeek has opened applications for the 2016 InformationWeek Elite 100, a ranking of most innovative users of business technology in the United States. Winners will be announced at the 2016 InformationWeek Elite 100 Conference, a two-day executive level event taking place May 2-3, 2016 at the Four Seasons Hotel in Las Vegas. Read more.