Post-event marketing activities really matter if you want to maximize all the effort your organization has put in to ensure a solid ROI. Read more.
As the new general manager of Interop ITX, I am excited to share what we’re planning for 2017 and hope you will join us. The way IT is built, sold, and consumed is undergoing a fundamental shift, one that is having dramatic effects on the industry and all its stakeholders. These market changes pose challenges […] Read more.
Can you join us? CMWorld is a great fit for members of our UBM technology community for many reasons. It's where you'll learn the tools, tech and advice to help you do your job better. Read more.
To succeed at B2B tech marketing, you’ve got to build your brand through an integrated approach that’s built around the marketing trifecta: content, media, and events. Read more.
Experimenting with an unfamiliar tool or a new vendor can be daunting, which is why we’ve assembled some marketing tips from successful virtual events. Read more.
If you’re in a 10x10 booth you have less than seven physical steps as an attendee walks by to catch their attention. This is even more critical if you’re at a large tradeshow and an attendee will only walk by your booth once. Here are 7 marketing tips to stand out. Read more.
A successful presence at a trade show or similar event is not the end of the marketing road. What you do post-event can really make a difference in creating your next customer. Read more.
You can go a long way toward ensuring the success of your presence at a technology event by doing your homework and engaging in a host of marketing activities well before the curtain rises. Here are a few tips on how to make it all work. Read more.
I approached each track with the mindset of “What’s one thing that I didn’t know?” and “What’s one thing I can implement when I get back to my desk?” I’ve tried to encapsulate the takeaways and the “one thing” we can all leverage in our day-to-day professional lives here. Plus some anecdotes of what Not to do... Read more.