Event Marketing

6 Reasons Tech Leaders Flock To Interop ITX

Posted by on November 10, 2016

As the new general manager of Interop ITX, I am excited to share what we’re planning for 2017 and hope you will join us. The way IT is built, sold, and consumed is undergoing a fundamental shift, one that is having dramatic effects on the industry and all its stakeholders. These market changes pose challenges […] Read more.

7 Steps to Tradeshow Booth Nirvana

Posted by on March 3, 2016

If you’re in a 10x10 booth you have less than seven physical steps as an attendee walks by to catch their attention. This is even more critical if you’re at a large tradeshow and an attendee will only walk by your booth once. Here are 7 marketing tips to stand out. Read more.

Lessons From CEB’s Sales and Marketing Summit

Posted by on November 11, 2015

I approached each track with the mindset of “What’s one thing that I didn’t know?” and “What’s one thing I can implement when I get back to my desk?” I’ve tried to encapsulate the takeaways and the “one thing” we can all leverage in our day-to-day professional lives here. Plus some anecdotes of what Not to do... Read more.

Welcome to Interop 2.0

Posted by on October 14, 2015

Welcome to Interop 2.0 – reimagined around the future of the network and the people who run it. Read on to hear about what's new for Interop Las Vegas 2016! Read more.

2016 InformationWeek Elite 100: Call for Nominations Open

Posted by on October 8, 2015

InformationWeek has opened applications for the 2016 InformationWeek Elite 100, a ranking of most innovative users of business technology in the United States. Winners will be announced at the 2016 InformationWeek Elite 100 Conference, a two-day executive level event taking place May 2-3, 2016 at the Four Seasons Hotel in Las Vegas. Read more.