The 2017 marketing skills matrix compares the importance of various skills to marketing and how they vary significantly from market to market. See the top ranking skills in B2B and compare. Read more.
Research report studies the content consumption habits of technology professionals and explains how and when content is used throughout the IT buying cycle. Read more.
Don’t fall into the common trap of treating lead nurturing as sending a series of emails. It’s much more that that. It's an ongoing conversation between you and the prospective buyer. Read more.
B2B marketers continue to churn out content in their efforts to capitalize on content marketing. Learn how to focus on quality over quantity and speed. Read more.
With this in mind, we developed our Topic Alignment Program (or, TAP) to help tech marketers reach their desired audiences. Read more.
It’s about 6.7 to 7 times cheaper to keep a customer than it is to get a new one and yet we’re still chasing new customers. Read more.
Your content marketing strategy can cause disruption in your business. To do so, follow three primary objectives with the management team. Read more.
There were more than five tech marketing insights that came up throughout the '5 Keys To B2B Content Marketing Success' webinar. Here are my top Q&As. Read more.
To succeed at B2B tech marketing, you’ve got to build your brand through an integrated approach that’s built around the marketing trifecta: content, media, and events. Read more.