This guide serves to help tech marketers and advertisers better plan and measure the success of their display campaigns. The following insights are based on digital campaigns run on UBM Tech’s IT media sites, InformationWeek, Dark Reading and Network Computing. Read more.
In an indicator that smartphones are becoming consumers' top platform when it comes to daily activities, search giant Google announced more of its searches take place on mobile devices than on computers in 10 different countries, including the US. Read more.
Everyone is talking about mobile marketing, so we conducted a survey to find out exactly how our audience of business technology professionals are consuming content via mobile devices. The results give tech marketers a much clearer picture as to where and how to allocate their budget for mobile marketing. Read more.
Our latest infographic shares results from the InformationWeek 2014 Strategic Security Survey. The infographic assesses the current state of security programs, where organizations are focusing their security efforts, and how IT is adapting to current threats and trends. Read more.
Does your brand have a dedicated app? Do you think most users are engaging with it more than once after downloading? New data from Localytics finds how often consumers are actually using apps and how app engagement has changed over the past four years. Read more.
The mobile web will only grow more pervasive – and important – in the months and years to come. If the content your organization has published isn’t mobile friendly, audiences will go find content that is, taking with them valuable opportunities for your brand to inform, engage and connect. Here’s a simple checklist to help ensure the content your brand is creating will resonate on the mobile web. Read more.
The InformationWeek Elite 100 Executive Survey offers a unique glimpse into the strategy of 100 large, leading-edge IT organizations. This year's survey results provides some deeper insights into exactly how and how much companies are embracing the big-picture tech trends of the day -- mobile, analytics, and cloud. Read more.
What's the state of digital marketing in 2014? Brand awareness is back with a vengeance ... or at least that's what our 2014 Digital Marketing Priorities survey of technology marketers is telling us. Check out this new infographic to see what’s driving b-to-b marketers’ digital strategy for the coming year. Read more.
InformationWeek's 2013 Mobile Security Survey revealed that regardless of the dramatic increase in incidents of mobile malware, the majority of security pros still don't have a clue which devices are accessing their networks. It's time for tech marketers to answer how their mobile solutions help with policy development and security. Read more.