Mobile Marketing

Best Practices: Digital Display Advertising

Posted by on June 16, 2015

This guide serves to help tech marketers and advertisers better plan and measure the success of their display campaigns. The following insights are based on digital campaigns run on UBM Tech’s IT media sites, InformationWeek, Dark Reading and Network Computing. Read more.

Infographic: A New Era in Information Security

Posted by on July 21, 2014

Our latest infographic shares results from the InformationWeek 2014 Strategic Security Survey. The infographic assesses the current state of security programs, where organizations are focusing their security efforts, and how IT is adapting to current threats and trends. Read more.

20% Of Apps Are Opened Only Once

Posted by on June 19, 2014

Does your brand have a dedicated app? Do you think most users are engaging with it more than once after downloading? New data from Localytics finds how often consumers are actually using apps and how app engagement has changed over the past four years. Read more.

Does Your Content Resonate On Mobile?

Posted by on June 10, 2014

The mobile web will only grow more pervasive – and important – in the months and years to come. If the content your organization has published isn’t mobile friendly, audiences will go find content that is, taking with them valuable opportunities for your brand to inform, engage and connect. Here’s a simple checklist to help ensure the content your brand is creating will resonate on the mobile web. Read more.

Infographic: The State of Digital Marketing 2014

Posted by on February 26, 2014

What's the state of digital marketing in 2014? Brand awareness is back with a vengeance ... or at least that's what our 2014 Digital Marketing Priorities survey of technology marketers is telling us. Check out this new infographic to see what’s driving b-to-b marketers’ digital strategy for the coming year. Read more.

Infographic: Mobile Security Run Amok

Posted by on February 4, 2014

InformationWeek's 2013 Mobile Security Survey revealed that regardless of the dramatic increase in incidents of mobile malware, the majority of security pros still don't have a clue which devices are accessing their networks. It's time for tech marketers to answer how their mobile solutions help with policy development and security. Read more.