Don’t fall into the common trap of treating lead nurturing as sending a series of emails. It’s much more that that. It's an ongoing conversation between you and the prospective buyer. Read more.
The 2017 State of DevOps research report provides today's IT leaders with valuable insight into their peers' views on DevOps adoption, potential barriers, and benefits. Read more.
Dark Reading will host the Cybersecurity: Costs, Risks, and Benefits virtual event to provide a holistic view of the costs, risks and benefits of information security investments. Read more.
B2B marketers continue to churn out content in their efforts to capitalize on content marketing. Learn how to focus on quality over quantity and speed. Read more.
With this in mind, we developed our Topic Alignment Program (or, TAP) to help tech marketers reach their desired audiences. Read more.
The 2017 Content Marketing Awards have opened and are now accepting entries through April 28, 2017. The CMAs award the best content marketing projects, agencies and marketers in the industry each year. Read more.
It’s about 6.7 to 7 times cheaper to keep a customer than it is to get a new one and yet we’re still chasing new customers. Read more.
Interop ITX's research, 2017 State of Cloud, explores influences of the cloud today, concerns, management, security and cost. Read more.
The Game Developers Conference polled more than 4,500 game developers to provide a snapshot of the games industry and illustrate industry trends ahead of GDC 2017. Read more.