Public Relations

The Best Time to Send Your Trade Show Press Release

Posted by on October 5, 2015

When a trade show approaches, the volume of press releases — without fail — skyrockets the day before the show and crashes back down as the event nears its end. The following four tips will help you find a time that will ensure your press release skips the long lines and stands out from the crowd. Read more.

Don’t Get Caught Making These Common Grammar Mistakes

Posted by on September 10, 2015

No one is perfect and we can't always afford (or spare the time) for a copywriter to check all of our writing. There are some grammar mistakes I'm frequently guilty of making or rules I just plain can't remember; then there are others that make me cringe or discredit a piece of content immediately. Here are my top five. Read more.

6 Tips for Trade Show Press Releases

Posted by on June 9, 2015

Trade shows are meccas of newsworthy announcements because they provide the perfect launching pad to reveal new products, offer thought leadership from industry experts, and validate industry trends with awards. How do you craft an announcement that capitalizes on the newsworthiness of an event without being buried by it? Read more.

Writing Headlines with Impact

Posted by on April 23, 2015

This post will dissect how the headline for a press release can drive readership and engagement if done correctly. This insights apply to all outbound content marketing so read ahead for a few tips to get you started writing headlines with impact. Read more.

The 8 Golden Rules of Writing Great Press Releases

Posted by on February 24, 2015

The news release has evolved greatly over the last 20 years since the advent of the online world. These tips and guidelines are designed to help you reach the various audiences or personas that are important to your brand, from media to bloggers to the end consumer. Read more.

Case Study: Marketing and PR Producing Content Together

Posted by on February 13, 2015

Producing content can have its challenges at times. Producing newsworthy content for a well-established brand even more so. To create newsworthy content, Marketing and PR have to work side by side to string together singular initiatives into one impactful campaign. What does this process entail? Read more.