Search Marketing

Best Practices: Digital Display Advertising

Posted by on June 16, 2015

This guide serves to help tech marketers and advertisers better plan and measure the success of their display campaigns. The following insights are based on digital campaigns run on UBM Tech’s IT media sites, InformationWeek, Dark Reading and Network Computing. Read more.

How Brand Monitoring Informs the C-Suite

Posted by on March 17, 2015

Now, more than ever, you have the ability to refine your brand monitoring strategies to extract the specific information internal stakeholders need to make critical business decisions. While sophisticated brand monitoring strategies may require more time and investment, the benefits far outweigh the opportunity cost. Read more.