It’s about 6.7 to 7 times cheaper to keep a customer than it is to get a new one and yet we’re still chasing new customers. Read more.
Mastering Facebook ad targeting is often difficult for B2B tech marketers. You know your audience is using the platform, but how do you find them? Read more.
With social media dominating communications outreach for businesses, IT departments need to focus on how to engage Millennial consumers. Read more.
Security professionals and marketers should start treating social channels like dangerous security threats, and align strategies to fend against cyber attacks. Read more.
"We should be the best in the world at adapting to the needs of consumers, not the best at YouTube." The Global Director of Social Media and Search for LEGO Read more.
There were more than five tech marketing insights that came up throughout the '5 Keys To B2B Content Marketing Success' webinar. Here are my top Q&As. Read more.
Native advertising teaches marketers to stop thinking about selling and start thinking more about engagement with technology professionals. Read more.
Experimenting with an unfamiliar tool or a new vendor can be daunting, which is why we’ve assembled some marketing tips from successful virtual events. Read more.
When it comes to content marketing, there are metrics that prove your current content’s value and metrics that inform your future content’s strategy. This reference guide outlines the numbers marketers should be watching and reporting. Read more.