Market Research
Insight into the business technology audience can help technology marketers fine tune marketing communications and media usage, launch new and tweak existing products or services, expand into new markets, create business plans, and pinpoint optimal IT decision makers.
Some of the questions you can have answered include:
- How does one build a successful integrated campaign?
- What’s happening in the market? What are the key trends?
- Who are the competitors?
- How do IT decision makers talk about products?
- Which needs are important?
In this section, you’ll find insight and analysis to help develop your marketing plans.
Read more about the latest Market Research news, products and resources below.
The Hottest New Media Apps for Engaging B2B Buyers
Increasing Marketing Performance with Video, Virtual Events & Social Media 
Date: Tuesday, November 18, 2008
Time: 11:00 am PST / 2:00 PM EST
Duration: 60 minutes
Adoption and usage rates of video, virtual event environments and social media are rapidly becoming mainstream channels to engage and activate business technology buyers. This is especially true when we look at cost-conscious businesses and contracting travel budgets coupled with an increasing reliance on the web for intelligence. And when marketers provide valued, relevant content that business technology buyers can use and share - the results are real.
But, there is still much to learn and much to discuss:
- What do B2B decision makers expect and need from you?
- How are buyers using these media apps to make buying decisions?
- What are the best practices in deploying these applications? Where? And How?
- What content and delivery strategies work for these new media applications?
- What’s your strategy? After this webcast you will be able to prove value to senior management and immediately start utilizing these media apps to meet your objectives and maximize value for your audience.
Join us to discuss on what’s working with new media applications, and the road ahead. Register Today!
Virtual Event Research
Part of the Tech Marketing::Best Practices Research Series
Using Virtual Event Platforms To Create Demand
Virtual events have burst onto the scene as an important tool for IT buyers. New InformationWeek Business Technology Network research shows that IT buyers are using virtual events to gather information in order to make smart buying choices.
And the enthusiasm has carried over to the tech marketing community–virtual events provide a cost-efficient way to generate prospects, deliver executive’s keynotes to demonstrate thought leadership and showcase new product intros and demos. Read More…
Display Advertising - Does Contextual Relevancy Make a Difference?
There is a new study pertaining to B2B ad awareness and purchase intent, that was conducted by Enquiro. With many options open to advertisers, relevance becomes a key factor in peformance and ultimatley effectiveness of the campaign. The study finds: Read More…
Media Trends In The Age Of Convergence
What Happens Next and How You Should Prepare
Tony Uphoff, CEO of TechWeb, recently presented Media Trends in the Age of Convergence at Inverge 2008 - The Interactive Convergence Conferencein Portland Oregon. Download his presentation Read More…
@Plan B2B Network Research Results
Summer 2008 :: @Plan delivers a comprehensive profiling of ad-supported web sites, revealing everything about the U.S. online population from basic and niche demographics to in-depth lifestyle and preference data. Read More…
New Research: Emerging Media Applications
Understanding Emerging Media Usage, Consumption and Marketing Best Practices
Check out our latest research study focused on key user 
trends in emerging media. This comprehensive report includes in-depth data on usage and consumption among business technology audiences and provides marketers with best practices for leveraging blogs, video, rss and social networks to engage and activate business technology decision makers. Read More…
Three Steps to Achieving Audience Engagement and Activation
B2B Information Technology marketers are putting lead generation at the forefront of their marketing efforts. In a world where IT decision makers are constantly being hit with marketing noise, it is critical B2B marketers rethink their audience engagement approach. This whitepaper outlines the three steps to follow in deploying successful and integrated marketing campaigns. Implementing these steps will ensure the target audience is engaged and activated, improving results of the marketing investment.
American Business Media - Research Study
Learn the Value and Importance of Advertising During Times of Economic Uncertainty
History has shown that companies who either steadily continued or aggressively increased their advertising efforts during time of economic uncertainty will: Read More…
Events: Building The Bridge To Customer Affinity
Using Trade Shows, Conferences, and Other Meetings to Create Profitable and Long-Lasting Client Relationships
It is important for technology vendors and solutions providers to remember that every single customer touch point presents a valuable opportunity to create affinity. And, events are no exception. By organizing your presence at trade shows, conferences, and other types of face-to-face gatherings with the customer in mind, your organization can leverage your investment in events to build affinity. This, in turn, will lead to the kind of strong, long-lasting relationships that result in optimum client satisfaction and retention, as well as sustained profitability and growth.
Download white paper: WP_Customer_Affinity_Events
Print: Building the Bridge to Customer Affinity
Using Print Advertising to Build and Expand Client Relationships
It is important for technology vendors and solutions providers to remember that every single customer touch point presents a valuable opportunity to create affinity. And, print advertising is no exception. By structuring your campaigns and strategies with the customer in mind, your organization can leverage your investment in print advertising to build affinity. This, in turn, will lead to the kind of strong, long-lasting relationships that result in optimum client satisfaction and retention, as well as sustained profitability and growth.
Download White Paper: WP_Customer_Affinity_Print
InformationWeek’s Annual Defining the CIO Research - 2007
This presentation includes all the research findings
The influence of the CIO has grown steadily in the years since we began conducting our annual Defining the CIO research. The CIO’s influence in business decisions is on the rise, and senior IT executives like you are taking on more and more business responsibilities. Our 2007 research provides information to understand the role of the CIO and the future direction of senior IT executives.
Download Research: Defining_The_CIO
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