Go To Market
Taking new products to market often takes you into un-charted territory. It can require innovative new marketing approaches, insights into new vertical markets, or the ability to reach new customer segments. Going to market often requires a blended approach, in which you rapidly establish thought leadership while also triggering interest with integrated lead generation programs. Most importantly, it requires a media partner who has the resources and the expertise to take you to market successfully.
The InformationWeek Business Technology Network’s Marketing Services team will work with you to research the market opportunity, design the optimal marketing communications program, and then manage the program from start to finish. We know how to identify and activate the buyers that are driving business value and setting the agenda for their organizations. Let us help you show them how your technology adds value to their business technology agenda.
Read more about the latest Go To Market news, products and resources below.
Cloud Computing Road Show
In-depth technology specific events analyzing the most pressing issues facing today’s business technology executive - Cloud Computing
InformationWeek Events gathers business technology professionals and technology vendors in an engaging, interactive environment that fosters networking and relationship building opportunities. Sponsorship benefits include:
- Align your company with industry thought leaders
- Gain insight while simultaneously introducing your solutions to IT decision makers
- Sponsor presentation opportunities
- Final registration database with complete contact information
- Tabletop display at event
- Post-event analysis and summary presentation
InformationWeek‘s Cloud Computing Road Show will feature sponsors as subject matter experts contributing to the content, interactive panel discussions led by InformationWeek editors and integrated networking opportunities.
Download PDF: Cloud_Computing_Road_Show
Briefing Center
In-Depth, Customized Webpage Presents Your Content in Context
Activate and Engage Business Technology Decision-Makers
Influencing technology professionals is an increasingly difficult task. As a technology provider, you need to connect the right perspective and content to the proper target audiences in the context they most prefer. Enter InformationWeek Business Technology Network Briefing Centers.
Briefing Centers are powerful platforms that allow business technology professionals to delve deeper into your company’s business perspectives, products and services in a credible, third-party environment. It’s the ideal context for technology vendors to cement credibility, create preference and generate demand. Read More…
Master the Cloud
Contextually Align Your Cloud Messaging With InformationWeek’s Powerful Editorial Voice
Master The Cloud editorial series focuses on helping business technology executives make critical strategic and purchasing decisions around cloud computing. Read More…
What InformationWeek Says
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everage Your InformationWeek Editorial Coverage And Grab The Attention Of 440,000 IT Decision-Makers
What InformationWeek Says is a custom advertorial piece that showcases and highlights business technology companies that have been covered in the pages of InformationWeek Magazine. Read More…
InformationWeek @Work
Amplify The Voice of Your Customers: Customer Case Studies Tell Your Story Best
Leverage one of your most influential sales tools – your customers – to create proof-of-concept messaging around the business value and benefits of your technology solution. When IT buyers are looking to make the move from consideration to recommendation, the burden of proof falls on your shoulders. Read More…
InformationWeek Product Launch Roadshows
Take your new product or solution on the road directly to IT decision makers, integrating face to face interaction into your next product launch
InformationWeek’s product launch road shows allow you to rapidly trigger interest to drive lead generation and sales pipeline objectives. Easily replicated events allow maximum exposure to new markets or customer segments in a thought leadership environment. Read More…
Webcasts
Educate prospects and generate leads with editorial or custom online events.
These one-hour live presentations feature audience Q&A, surveys and polling. Webcast sponsors also have access to opt-in registrants.
InformationWeek Analytics
Comprehensive, Real-World Technology Assessments Written By IT Professionals
Connect with IT Buyers As They Make Final Technology Recommendations
InformationWeek Analytics is a service for business technology leaders, enabling them to make smarter, faster IT decisions. Powered by a team of seasoned analysts and practicing IT professionals, InformationWeek Analytics reports arm business technology decision makers with expert perspective and analysis based a combination of qualitative and quantitative research and technology adoption best practices.
By leveraging expertise across the InformationWeek Business Technology Network, InformationWeek Analytics reports span across technology categories from security and networking to applications and cloud computing – from the perspective of large-scale global enterprises to the special requirements of small and mid-sized corporations.
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