Lead Generation
InformationWeek Business Technology Network’s integrated lead generation programs deliver IT decision makers the information they need in an interactive, engaging environment and deliver marketers qualified, sales-ready buyers.
Our goal is to generate demand for your company’s products and services, while providing highly engaged, quality leads and contacts. We achieve this goal with highly-valued and trusted content and the largest, qualified database of IT decision makers, giving you more potential buyers. Our lead generation programs are the most powerful way to connect with IT buyers today.
These powerful lead generation programs can help you develop more prospects, and then move them through the marketing cycle directly into your sales funnel.
Read more about the latest Lead Generation news, products and resources below.
bMighty bOptimized Virtual Event
A Deep Dive On IT Infrastructure For SMBs
Live: December 9, 2008 10:00 AM – 6:00 PM EST
Sponsor Deadline: Monday, November 24
During this virtual event, bMighty.com editors and industry experts will share insights on key business critical infrastructure technologies SMBs need to compete:
- Servers
- Security
- Green power
- Disaster recovery
- Emerging opportunities in the cloud for additional power and flexibility with low up-front costs
Virtual events are powerful and proven lead-generation vehicles that deliver immediate results. Read More…
Virtualization Virtual Event
Architecting , Managing and Securing Virtualization Virtual Event
Live: November 6, 2008 10:00 am - 6:00 pm (pst)
Sponsor Deadline: 10/28
“Great job. Definitely the only way to attend a ‘trade’ show. I’ll certainly be back and will spread the word on how great this one is/was.”
- Dan Lind, Security Virtual Event Attendee
Combine the power of the InformationWeek editorial content, with an engaging online platform and gain maximum impact with business technology decision makers. Read More…
Security Virtual Event
Risk, Protection, and Access: Mastering Today’s Security Threats
An InformationWeek and Dark Reading Virtual Event
Live: October 23, 2008
Combine the power of the InformationWeek & Dark Reading editorial content, with an engaging online platform, and gain maximum impact with business technology decision makers. Read More…
Cloud Computing Road Show
In-depth technology specific events analyzing the most pressing issues facing today’s business technology executive - Cloud Computing
InformationWeek Events gathers business technology professionals and technology vendors in an engaging, interactive environment that fosters networking and relationship building opportunities. Sponsorship benefits include:
- Align your company with industry thought leaders
- Gain insight while simultaneously introducing your solutions to IT decision makers
- Sponsor presentation opportunities
- Final registration database with complete contact information
- Tabletop display at event
- Post-event analysis and summary presentation
InformationWeek‘s Cloud Computing Road Show will feature sponsors as subject matter experts contributing to the content, interactive panel discussions led by InformationWeek editors and integrated networking opportunities.
Download PDF: Cloud_Computing_Road_Show
Briefing Center
In-Depth, Customized Webpage Presents Your Content in Context
Activate and Engage Business Technology Decision-Makers
Influencing technology professionals is an increasingly difficult task. As a technology provider, you need to connect the right perspective and content to the proper target audiences in the context they most prefer. Enter InformationWeek Business Technology Network Briefing Centers.
Briefing Centers are powerful platforms that allow business technology professionals to delve deeper into your company’s business perspectives, products and services in a credible, third-party environment. It’s the ideal context for technology vendors to cement credibility, create preference and generate demand. Read More…
Master the Cloud
Contextually Align Your Cloud Messaging With InformationWeek’s Powerful Editorial Voice
Master The Cloud editorial series focuses on helping business technology executives make critical strategic and purchasing decisions around cloud computing. Read More…
FeedPowered Advertising
Gain maximum exposure for your thought leadership assets with Pheedo’s FeedPowered™
ad unit running across the InformationWeek Business Technology Network.
Convert your RSS feeds into high-powered advertising that will activate prospects. Read More…
InformationWeek Custom Road Shows
Tap into InformationWeek Event resources to build a world-class event program
InformationWeek will develop customized events that are tailored to meet your specific business objectives and get you in front of your best prospects. Our experienced team will help you develop and control content in a small- or large-scale meeting environment with creativity and flawless event execution that translates into high impact experiences for all participants. Read More…
Webcasts
Educate prospects and generate leads with editorial or custom online events.
These one-hour live presentations feature audience Q&A, surveys and polling. Webcast sponsors also have access to opt-in registrants.
Pipeline Builder
A Turnkey Lead Generation Program to Jump Start Your Sales & Marketing Funnel
Pipeline Builder, from the InformationWeek Business Technology Network , puts your whitepaper and marketing assets to work immediately, generating demand for your products and solutions. Read More…
InformationWeek Analytics
Comprehensive, Real-World Technology Assessments Written By IT Professionals
Connect with IT Buyers As They Make Final Technology Recommendations
InformationWeek Analytics is a service for business technology leaders, enabling them to make smarter, faster IT decisions. Powered by a team of seasoned analysts and practicing IT professionals, InformationWeek Analytics reports arm business technology decision makers with expert perspective and analysis based a combination of qualitative and quantitative research and technology adoption best practices.
By leveraging expertise across the InformationWeek Business Technology Network, InformationWeek Analytics reports span across technology categories from security and networking to applications and cloud computing – from the perspective of large-scale global enterprises to the special requirements of small and mid-sized corporations.
InformationWeek Reports
Editorially-Driven Lead Generation
InformationWeek Reports provide IT decision makers with exclusive access to a collection of downloadable editorial content and research documents. Designed to help set evaluation criteria and build short lists, InformationWeek Reports help IT decision makers feel confident about their management of the enterprise, their implementation and deployment decisions, and their adoption of new technologies. Read More…
List Rentals
Reach Over 1,900,000 Business Leaders at Their Email, Phone or Business Address
The InformationWeek Business Technology Network database is comprised primarly of C-level executives and IT decision-makers with substantial buying power. Read More…
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