Thought Leadership

Engage in a dialog, build thought-leadership

The InformationWeek Business Technology Network helps technology marketers establish their company as a thought and industry leader, creating market awareness and providing a platform to demonstrate business technology leadership. The credibility of our editorial platforms create an environment in which technology marketers can build trust. From webinars to blogs, from the weekly magazine to face-to-face events, we insert you into the conversation where business technology buying decisions are made.

In short, we’ll provide you with the platform to engage buyers by telling them:

  • Who you are: communicate thought leadership, commitment and brand vision, aligned with the most pressing issues
  • What you do: highlight your unique capabilities and attributes
  • How you do it: bring your architecture and unique approach to life

Read more about the latest Thought Leadership news, products and resources below.

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2009 InformationWeek 500 Conference

Celebrating the most innovative users of business technology

2009 Date Announced: September 13-15, St. Regis Resort and Spa, Monarch Beach, CA

Join 200+ senior level IT decision makers and CIOs at the annual InformationWeek 500 Conference.  The conference offers an optimal mix of useful content, peer networking, face to face time and infuses your company into every aspect of the event. Read More…

InformationWeek How-To TV

Engaging Video Developed Specifically For Your Technology Solutions Read More…

Tomorrow’s CIO Road Show

Engage with senior level executives in an intimate and content rich environment.

Tomorrow’s CIO Road Show brings together CIOs and peers to discuss the challenges and opportunities facing Tomorrow’s CIO in an intimate, open environment. 

The CIO of tomorrow must be a master of technology, help run a business and anticipate the demands of a global marketplace. These events will uncover what skills, experience and expertise will ensure success for the CIO of the future. 

Topics include:

  • Tomorrow’s CIO: Do you have what it takes to lead in business technology?
  • Supporting Tomorrow’s CIO: Improving the vendor-customer relationship
  • The CEO relationship: A dynamic interview with a CIO and their boss

Sponsor executives are an integral part of the content and conversation ensuring face time with qualified sales leads while they are in an active learning mode.

Download PDF: Tomorrow’s_CIO_Road_Show

Briefing Center

In-Depth, Customized Webpage Presents Your Content in Context

Activate and Engage Business Technology Decision-Makers

Influencing technology professionals is an increasingly difficult task. As a technology provider, you need to connect the right perspective and content to the proper target audiences in the context they most prefer. Enter InformationWeek Business Technology Network Briefing Centers.

Briefing Centers are powerful platforms that allow business technology professionals to delve deeper into your company’s business perspectives, products and services in a credible, third-party environment.  It’s the ideal context for technology vendors to cement credibility, create preference and generate demand. Read More…

Master the Cloud

Contextually Align Your Cloud Messaging With InformationWeek’s Powerful Editorial Voice

Master The Cloud editorial series focuses on helping business technology executives make critical strategic and purchasing decisions around cloud computing. Read More…

InformationWeek @Work

Amplify The Voice of Your Customers: Customer Case Studies Tell Your Story Best

Leverage one of your most influential sales tools – your customers – to create proof-of-concept messaging around the business value and benefits of your technology solution. When IT buyers are looking to make the move from consideration to recommendation, the burden of proof falls on your shoulders. Read More…

InformationWeek CIOs Uncensored Video

WebTV for CIOs: Align your company and solutions with the nation’s most powerful and respected CIOs

Join InformationWeek’s Stephanie Stahl as she gets up close and personal with some the country’s most powerful companies’ technology executives in CIOs Uncensored - an InformationWeek web-based video program. Combining a strong dose of business reality with a shot of controversy and candid banter, InformationWeek’s CIOs Uncensored video has captured the attention of thousands of business technology executives and managers nationwide. Read More…

InformationWeek Executive Roundtables

High-level, intimate peer-to-peer interaction and discussions

Select your audience, select the theme and work with InformationWeek to create an intimate roundtable event that moves prospects and leads directly into your sales funnel. Get up close and personal with your prospective customers by presenting ideas, receiving feedback and discuss best practices. Read More…

InformationWeek TV’s 3 Takes With Stephanie Stahl

3takesOne Topic, Three Takes – Engaging and Targeted
Editorial Content for Business Technology IPTV

3 Takes With Stephanie Stahl is a web-based video program from InformationWeek. Each program centers around one specific technology topic, featuring the independent viewpoints and thinking from three industry players. A high-end, newsmagazine-format program, 3 Takes With Stephanie Stahl is the must-see IPTV for business technology executives. Read More…

StartUp Spotlight

Custom Advertorial Highlights Technology StartUps

A compliment to the popular StartUp City section in InformationWeek Magazine, StartUp Spotlight is a custom advertorial designed to showcase technologies from up-and-coming companies.

InformationWeek Magazine’s StartUp Spotlight is a chance for your company to grab the limelight. Created to complement our StartUp City editorial coverage, this new, single-page advertorial gives technology startups a cost-effective way to pitch their new products or solutions to more than 440,000 influential IT decision makers.

Designed to answer the most important questions that CIOs have about doing business with a startup in a quick, easy-to-read format, StartUp Spotlight gives smaller companies with smaller advertising budgets an opportunity to leverage the editorial coverage they received in Startup City and send a big message to the market.

Download PDF: Startup_Spotlight

InformationWeek Blogs

Contextually Align Your Company Message

As a venue for sharing experience and expertise, blogs have become one of the top-rated communication platforms among IT buyers today.

When making technology decisions, IT buyers rely heavily on experts, colleagues and peers outside their company for information and advice.

Read More…

InformationWeek Analytics

Comprehensive, Real-World Technology Assessments Written By IT Professionals

Connect with IT Buyers As They Make Final Technology Recommendations


InformationWeek Analytics is a service for business technology leaders, enabling them to make smarter, faster IT decisions.  Powered by a team of seasoned analysts and practicing IT professionals, InformationWeek Analytics reports arm business technology decision makers with expert perspective and analysis based a combination of qualitative and quantitative research and technology adoption best practices.
By leveraging expertise across the InformationWeek Business Technology Network, InformationWeek Analytics reports span across technology categories from security and networking to applications and cloud computing – from the perspective of large-scale global enterprises to the special requirements of small and mid-sized corporations. 

Read More…