Marketing Services

Marketing Services is a team of marketing and technology market experts that specialize in developing and executing integrated, go-to-market programs for technology companies. Markting ServicesUtilizing the knowledge of and access to more than 13.3 million* business technology decision makers and deep content development and communications expertise, TechWeb’sMarketing Services will create crediable educational content and integrated programs that engage technology buyers. 

The team is a full-service marketing group with a wide range of services including: market developement, content and subject matter expertice, market and media research, video and visual media, social media applications, microsite development, live and virtual events, lead generation and nurturing.

TechWeb Marketing Services include:

  • Performance Marketing: Digital Library • WebCasts • Briefing Centers • White Papers
  • Content Services: Events • Magazines • Video • Newsletters
  • Research Services: Surveys • Analytics • Reports • Consulting

Developing impactful programs start with technology marketers’ business objectives and we will work closely with you to create, develop, manage and execute programs that deliver results.

*based on number of monthly connections across TechWeb brands

Subcategories of Marketing Services: Content Services Performance Marketing Research Services

Read more about the latest Marketing Services news, products and resources below.

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Research Services

InformationWeek Business Technology Network research services helps our advertising partners to make strategic decisions based on feedback from targeted technology professionals and influential IT and business decision makers. Read More…

Performance Marketing

Performance Marketing is a unique capability within TechWeb’s Marketing Services that focuses on delivering results-driven campaigns for B2B technology marketers. It is both a capability and a consultative service built into marketing and media programs delivered by the TechWeb team. Read More…

Content Services

The Content Services team is a group within TechWeb‘s Marketing Services comprised of Business Technology market experts. This seasoned team includes journalists, analysts, writers and designers.  Together, they provide compelling content that connects, engages and activates audiences, all designed to increase the effectiveness of your sales and marketing campaigns. Read More…