Content Services
The Content Services team is a group within TechWeb‘s Marketing Services comprised of Business Technology market experts. This seasoned team includes journalists, analysts, writers and designers. Together, they provide compelling content that connects, engages and activates audiences, all designed to increase the effectiveness of your sales and marketing campaigns.
Content Services professionals work directly with technology marketers to produce high-impact, integrated marketing programs. With content as the driver, integrated programs can include case studies, white papers, newsletters, video programming, podcasts, webcasts, live events and virtual events.
Each program is unique, and begins with a discussion of your marketing objectives.
Contact TechWeb today to get started!
Read more about the latest Content Services news, products and resources below.
Briefing Center
In-Depth, Customized Webpage Presents Your Content in Context
Activate and Engage Business Technology Decision-Makers
Influencing technology professionals is an increasingly difficult task. As a technology provider, you need to connect the right perspective and content to the proper target audiences in the context they most prefer. Enter InformationWeek Business Technology Network Briefing Centers.
Briefing Centers are powerful platforms that allow business technology professionals to delve deeper into your company’s business perspectives, products and services in a credible, third-party environment. It’s the ideal context for technology vendors to cement credibility, create preference and generate demand. Read More…
What InformationWeek Says
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everage Your InformationWeek Editorial Coverage And Grab The Attention Of 440,000 IT Decision-Makers
What InformationWeek Says is a custom advertorial piece that showcases and highlights business technology companies that have been covered in the pages of InformationWeek Magazine. Read More…
State of
Market intelligence and analysis – as does peer-to-peer perspective – plays a central role in every strategic technology decision. For technology providers, “State of” is an opportunity to inject themselves into buyers’ purchase process and align themselves with research-driven market perspective while highlighting key technology perspective, products and services. Read More…
eBook
Packaged as an interactive Digital Web Book, eBooks consists of original, custom content on a technology or business topic that aligns with your company’s point-of-view and solutions. eBooks educate IT buyers and expand your footprint in the market by delivering packaged editorial content directly to the desktops of prospective customers. Read More…
PlayBooks
PlayBooks provide you with an unique opportunity to access and engage technology buyers by sponsoring world-class, previously published TechWeb editorial content. Packaged as an interactive PDF file, PlayBooks connect your messaging to third-party, award-winning editorial content, giving your message the necessary credibility to capture mindshare and influence consideration among your target audience. Read More…
InformationWeek @Work
Amplify The Voice of Your Customers: Customer Case Studies Tell Your Story Best
Leverage one of your most influential sales tools – your customers – to create proof-of-concept messaging around the business value and benefits of your technology solution. When IT buyers are looking to make the move from consideration to recommendation, the burden of proof falls on your shoulders. Read More…
StartUp Spotlight
Custom Advertorial Highlights Technology StartUps
A compliment to the popular StartUp City section in InformationWeek Magazine, StartUp Spotlight is a custom advertorial designed to showcase technologies from up-and-coming companies.
InformationWeek Magazine’s StartUp Spotlight is a chance for your company to grab the limelight. Created to complement our StartUp City editorial coverage, this new, single-page advertorial gives technology startups a cost-effective way to pitch their new products or solutions to more than 440,000 influential IT decision makers.
Designed to answer the most important questions that CIOs have about doing business with a startup in a quick, easy-to-read format, StartUp Spotlight gives smaller companies with smaller advertising budgets an opportunity to leverage the editorial coverage they received in Startup City and send a big message to the market.
Download PDF: Startup_Spotlight
Keynote Custom Solution
Custom Advertorial Turns Your White Paper Into An Executive Summary
InformationWeek’s KeyNote advertorial solution summarizes your in-depth white papers into an easy-to-read, easy-to-absorb single page executive summary. Read More…
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