Performance Marketing
Performance Marketing is a unique capability within TechWeb’s Marketing Services that focuses on delivering results-driven campaigns for B2B technology marketers. It is both a capability and a consultative service built into marketing and media programs delivered by the TechWeb team.
From impressions for awareness and consideration to qualified leads for preference, performance marketing consults with clients to develop, deliver, measure and report key metrics for client campaigns and integrated programs.
With a deep knowledge of how to engage and activate business technology decision makers and effectively use trend data and analysis, Performance Marketing delivers the right information at the right time for IT buyers creating a positive brand impression for technology companies.
Each program is unique, and begins with a discussion of your marketing objectives. Contact TechWeb today to get started!
Read more about the latest Performance Marketing news, products and resources below.
High Peformance Marketing Made Easy
Taking advantage of this high performance opportunity is easy—and FREE.
Did you know that you can upload your IT focused content for free to the TechWeb Digital Library? It will automatically be syndicated (at no cost to you) across our network of sites and newsletters giving 13.3 milltion business technology buyers* access to your valuable assets.
And, it’s easy!
Go to the TechWeb Digital Library/Upload and add your own or your clients marketing assets. Read More…
Briefing Center
In-Depth, Customized Webpage Presents Your Content in Context
Activate and Engage Business Technology Decision-Makers
Influencing technology professionals is an increasingly difficult task. As a technology provider, you need to connect the right perspective and content to the proper target audiences in the context they most prefer. Enter InformationWeek Business Technology Network Briefing Centers.
Briefing Centers are powerful platforms that allow business technology professionals to delve deeper into your company’s business perspectives, products and services in a credible, third-party environment. It’s the ideal context for technology vendors to cement credibility, create preference and generate demand. Read More…
Master the Cloud
Contextually Align Your Cloud Messaging With InformationWeek’s Powerful Editorial Voice
Master The Cloud editorial series focuses on helping business technology executives make critical strategic and purchasing decisions around cloud computing. Read More…
Pipeline Builder
A Turnkey Lead Generation Program to Jump Start Your Sales & Marketing Funnel
Pipeline Builder, from the InformationWeek Business Technology Network , puts your whitepaper and marketing assets to work immediately, generating demand for your products and solutions. Read More…
InformationWeek Analytics
Comprehensive, Real-World Technology Assessments Written By IT Professionals
Connect with IT Buyers As They Make Final Technology Recommendations
InformationWeek Analytics is a service for business technology leaders, enabling them to make smarter, faster IT decisions. Powered by a team of seasoned analysts and practicing IT professionals, InformationWeek Analytics reports arm business technology decision makers with expert perspective and analysis based a combination of qualitative and quantitative research and technology adoption best practices.
By leveraging expertise across the InformationWeek Business Technology Network, InformationWeek Analytics reports span across technology categories from security and networking to applications and cloud computing – from the perspective of large-scale global enterprises to the special requirements of small and mid-sized corporations.
InformationWeek Reports
Editorially-Driven Lead Generation
InformationWeek Reports provide IT decision makers with exclusive access to a collection of downloadable editorial content and research documents. Designed to help set evaluation criteria and build short lists, InformationWeek Reports help IT decision makers feel confident about their management of the enterprise, their implementation and deployment decisions, and their adoption of new technologies. Read More…
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