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Research Services

InformationWeek Business Technology Network research services helps our advertising partners to make strategic decisions based on feedback from targeted technology professionals and influential IT and business decision makers.Whether you want to gain market insight through product usage and purchase intent, test an idea for a new product or enhance an existing product, or find out how an audience segment perceives your company, InformationWeek Business Technology Network Research will give you answers you can act on quickly. Some sample studies include:

  • Awareness, Attitudes and Perceptions (brand, product, etc.)
  • Industry Trends: Usage and Purchase Intent (product)
  • Product Research/Concept testing
  • Name and Positioning statement evaluation
  • Ad Testing

Reach the Audience Segment that Matters Most
InformationWeek Business Technology Network TechPolls and Focus Groups give you access to the opinions and insight of this highly sought after audience. Working together, we will determine the most appropriate audience segment to achieve your research objective.

Download PDF: TechWeb_Research

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Focus Groups

Qualitative Focus Groups: Face‐to‐Face or Web-Based

Explore targeted topics with 8‐12 business technology professionals. Gather in‐depth qualitative research, test advertising concepts, messaging and brand perceptions or test out new product concepts on IT professionals. TechWeb Research, in conjunction with a professional research moderator, will tailor a focus group to meet your qualitative research and marketing objectives.

Sponsorship program includes: Research development and deployment as well as data analysis and research summaries.

Download PDF:  TechWeb_Research

TechPolls

A Turnkey Solution with Quick Results

The process is turnkey and each TechPoll will have a customized time line to meet your objectives. TechWeb Research will consult with you to customize a co‐branded survey and that will be e‐mailed to our qualified print database of IT buyers based on your target audience, or posted on the InformationWeek Business Technology Network website that is most appropriate to meet your research objective.

Program sponsorship includes:  Research development and deployment as well as data analysis and research summaries.

Download PDF:  TechWeb_Research